Bumble ditches its rule that kept men from making the first move
Bumble is ditching the rule that it has enforced since launching in 2024. Men can finally message first.
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Bumble teases a swipe-free future as it doubles down on IRL meetups
Bumble says it’s moving beyond swiping and deeper into real-world social experiences as it courts Gen Z users.
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Bumble’s paying users are slipping as it bets on an overhaul later this year
The company is making a big bet that the swiping model is outdated and most matches never turn into actual dates. The company wants to fix that by redesigning profiles, changing how people interact, and focusing a lot more on getting users to meet in real life.
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Bumble is getting rid of the swipe, CEO says
Based on Whitney Wolfe Herd’s past comments about Bumble’s new direction, the company is expected to lean into AI — Bumble is even working on an AI dating assistant called Bee, and the CEO has made many comments over the years about how AI will be “a supercharger to love and relationships.”
