Disney Tried to Copy the Magic of Their Pirates Franchise 5 Years Ago Today, But Lost $150 Million+ in the Process
Before Pirates of the Caribbean became a multi-billion-dollar film franchise, it was nothing more than a boat ride. Disneyland opened the attraction in 1967, sending guests past animatronic pirates ransacking a Caribbean village, with no characters, no dialogue, and no plot beyond the scene passing by the boat. That blank slate gave Disney’s screenwriters room […]