SAINSBURY’S is launching a new first-of-its-kind Christmas advent calendar – and excited shoppers think it’s a “great idea”.
If you’re a huge fan of mince pies – and fancy enjoying one every single day of December – it’s probably the perfect choice for you.
The supermarket’s Taste the Difference Mince Pie Advent Calendar has three different types of the festive treat inside.
Fans counting down to Christmas can enjoy mini Brandy, Port & Brown Butter Mince Pies, Viennese Whirl Mince Pies, and All Butter Mince Pies behind its 25 doors.
The hotly anticipated calendar will hit shelves from November 1, and shoppers can also buy it online.
However, it’s slightly pricier than standard chocolate advent calendars, and will set you back £20.
Mince pie fans have been sharing their excitement about the advent calendar on social media ahead of it hitting shelves.
One shopper on Facebook said it was a “great idea”, while another commented: “this is the one I want”.
It comes as part of Sainsbury’s wider 2026 Christmas food range, with over 330 new products set to be rolled out across its supermarkets.
The new innovations include a Jaffa Cake Rum Liqueur (£15) and a Taste the Difference Blackberry & Clementine Gin (£21.50).
And those who are not yet sick of the pistachio trends will be excited about the launch of a Pistachio Panettone landing in store on October 7 for £12.
It comes as supermarkets, including Asda and Iceland, are revealing their festive food ranges with Christmas now less than 100 days away.