A New List Suggests the Most Influential Creators Aren’t the Ones You Expect
Evan Shapiro and Shira Lazar released the Affinity 100 on Monday, with more niche creators front and center, and power players farther down the list.
Evan Shapiro and Shira Lazar released the Affinity 100 on Monday, with more niche creators front and center, and power players farther down the list.
The Streaming Access and Choice Alliance (SACA) will represent the interests of streaming platforms in Washington.
The creators of the AI-generated “performer” set up a press junket with journalists. It felt cringeworthy, rehearsed and clunky.
From global AR activations to experiences built around live moments, Snapchat offers TV marketers a unique way to connect with Gen Z.
The future of premium mobile storytelling was discussed at Access Canada Summit powered by The Hollywood Reporter on Tuesday.
Meta One will add power features to Instagram, Facebook and WhatsApp.
The combined bundle will cost $29.99 per month a nearly 40 percent savings, but is still pricey in what is a crowded market.
Coco Mao, CEO of Open Art, appeared Tuesday at the Access Canada Summit, powered by The Hollywood Reporter.
The show will be distributed across Tubi, YouTube, Apple Podcasts, Spotify and more.
The owner of the Cannes Lions marketing conference is planning a global expansion, with VidCon becoming a core piece of its North America strategy.