Pakistani creator Atifa Arshad stuns in Spider-Man-inspired Sari
United Kingdom-based Pakistani content creator Atifa Arshad turned heads at the London premiere of Spider-Man: Brand New Day by wearing a striking custom-designed sari inspired by the iconic Marvel superhero. Blending elements of South Asian fashion with Spider-Man’s signature theme, her unique outfit quickly became one of the standout looks from the event.
Atifa shared photographs of her appearance on Instagram, where she revealed the details behind the eye-catching ensemble. She wore a black sari adorned with intricate red spiderweb embroidery, a design that paid tribute to Spider-Man while celebrating traditional South Asian craftsmanship. The embroidery extended to the neckline, creating a cohesive look that balanced elegance with the superhero-inspired concept. She completed the outfit with traditional jewellery, a sleek bun hairstyle and a matching handbag featuring the same spiderweb pattern.
Expressing her excitement on social media, Atifa described the look as one of her favourites, writing that she believed nothing would ever surpass the outfit she created for the premiere. Her post received widespread praise from followers, who admired the originality of the design and its seamless fusion of cultural fashion with pop culture.
The content creator also shared the story behind the outfit, revealing that it was the result of months of planning. According to Atifa, the original concept was designed by Lebanese fashion designer Rita Qaranbach, who transformed her vision into a detailed sketch. The design was then sent to her family’s trusted tailor in Pakistan, who carefully brought the outfit to life through skilled craftsmanship.
In a series of Instagram Stories, Atifa posted the original design sketch and explained that work on the sari had begun nearly three months before she had even received an invitation to the film’s premiere. She said she believed in the concept so strongly that she decided to move forward with the design regardless of whether she would ultimately attend the event. The invitation, she added, arrived only after the outfit was already being created.
Atifa was not the only South Asian content creator to showcase a Spider-Man-inspired look at the high-profile event. Zainab Jiwa, a content creator and Forbes 30 Under 30 honouree, also attended the premiere wearing an outfit inspired by the Marvel superhero while maintaining her signature modest style.
Zainab’s ensemble featured a stylish skirt designed by Raishma, paired with a pearl web corset created by designer Harriet Christelow. Like Atifa’s look, the outfit incorporated Spider-Man-inspired details while maintaining a sophisticated and fashion-forward aesthetic.
Together, the appearances of Atifa Arshad and Zainab Jiwa highlighted the growing influence of South Asian creators on international red carpets. Their outfits demonstrated how traditional craftsmanship and cultural fashion can be reimagined through modern pop culture, creating looks that resonate with global audiences while celebrating their heritage.
The two creators received widespread appreciation online for their creativity and originality, with many social media users praising them for representing South Asian fashion on one of Hollywood’s biggest stages. Their distinctive interpretations of the Spider-Man theme showcased how cultural identity and contemporary entertainment can come together to create memorable fashion moments at international events.
