(1st UPDATE) SB19 has just been named the Philippines’ newest tourism ambassador, but this is not the first time the P-pop powerhouse has made significant cultural contributions to the country
The Philippines should select segments where it can credibly win — perhaps rehabilitation, executive screening, wellness, retirement-related care, selected elective procedures, or specialties in which individual hospitals can demonstrate strong outcomes.
Tourist demand isn’t the issue for Siargao, El Nido, and Busuanga; the bigger question is whether their airport infrastructure is too underinvested to keep fares affordable.
The pesky travel tax is easy to hate, but abolishing it could leave multi-year tourism infrastructure projects in limbo, especially with TIEZA not getting anything in the proposed 2027 budget
If you are a brand, the last thing you want is to be forgotten by the world like Peter Parker – you need to resonate with this generation and dig deeper into their motivations