Amazon Prime Big Deals Days 2026: get the best deals on Apple, Samsung, Sonos, Ring, and more
Amazon Prime Big Deals Days are back! It’s really just Amazon’s own version of Black Friday but a month early and follows up on the summer’s Prime Day. With more than 20 Amazon sales behind me, I’m combing through everything that’s on offer and bringing you my top picks. There are set to be plenty of savings across top brands like Shark, Lego and Braun as well as on Amazon’s own tech such as the all-conquering Kindle.
The sale is taking place from today and runs until the end of 7 October. Once again Prime members will take pole position for the deals, with two days to shop hundreds of thousands of deals across a wide selection of products ahead of the holiday season. We usually see excellent discounts on gear that’s not normally discounted, including Apple’s AirPods, the Apple Watch and also top-end gear such as the Sony WH1000-XM6 headphones.
- Go directly to the latest Amazon US deals or UK deals
- Not a Prime member yet? Get a free 30 day trial now
Not a Prime member?
As we mentioned, you need to be a Prime member to take advantage of the Prime Day deals. That’s because it’s really like a loyalty programme for Amazon. Plus it wants to encourage you to sign up in the first place. Don’t let that put you off, though, because Prime is a rather good deal regardless of Prime Day, and you can easily get a 30-day free trial for Prime if you’ve never used it before. After the trial, it’ll set you back $139 for the year, or $14.99 a month, but you can cancel the trial at any time, of course.
Prime also offers a discounted Prime for students and 18–24-year-olds – you can check that for the the US and for the UK. It’s half the price of a regular Prime membership and eligible members can get a 6-month free trial.
When are the Amazon Prime Big Deals Days 2026?
Prime Big Deal Days are taking place now and will last until 23.59 on 7 October. This time, the sale is taking place in 22 countries including Australia, Austria, Belgium, Brazil, Canada, Colombia, France, Germany, Ireland, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, Turkey, the United States and the United Kingdom.
Before the sale, Amazon said the deals will give you savings of up to 40% “across all categories including home, kitchen, electronics, toys, fashion, and beauty and self-care”.
Why do you need to be a Prime member?
Prime offers you plenty aside from next-day delivery. it gives you full access to its Amazon Prime Instant Video service (you’ll find our own lovingly curated, and constantly updated, list of the best films and TV shows to watch on Prime Video here), but also includes Prime Music and the Kindle Lending Library, plus unlimited one-day delivery from Amazon’s humongous online marketplace.
The best deals are known as Spotlight deals, which will usually be available in a limited quantity, with Lightning Deals sitting alongside them, which will last for just six hours. With both of these, you’ll want to be quick if you like what you see.
Amazon says there are more than 200 million paid Prime members around the world.
How to get the best Prime Day Big Deals Days savings
It’s not unusual to see better deals on Prime Day Big Deals Days than Black Friday and there are always some tasty offers about. However, there’s a lot of other, not-so-good deals. So we’re always on hand to curate the top deals, enabling you to safely ignore the other rubbish. Getting to the good stuff sadly means sifting through naff deals.
Top deals can tempt, but if you have a shopping list of products you want to get during Prime Day, doing a bit of research ahead of time means the deals you’ll go for are worth the cash.
The savings stated might also be based on the original selling price rather than what it sells for on the site normally. If you’ve got your eye on something, it could be worth finding out its price now, so you know just how much of a deal it really is, or you can use a tool like CamelCamelCamel to see what the previous price was.
Those that are genuine deals – and there are plenty of them – are likely to be snapped up quickly, so be ready to start clicking as soon as they’re live.
- Not a Prime member yet? Get a free 30 day trial now
Our pick of the Prime Day deals so far
Get up to 32% off selected Shokz open ear headphones like the awesome OpenFit Air and OpenRun Pro 2
Shokz is offering significant savings across a range of its best-selling open-ear headphones during its sale
The De’Longhi Magnifica Evo Next has a huge 42% off and there are top deals on other machines too
Brew up 53% savings on De’Longhi’s bean-to-cup coffe machines
This five-star iPhone is looking much more tempting after Amazon’s latest discount
The iPhone 17 Pro Max impressed us with its cameras, performance, and battery life – now Amazon has knocked a hefty sum off three storage options
This Apple Watch Series 11 deal could finally tempt me to upgrade
A full day, fast charging, and a tougher screen – Amazon’s latest offer gives owners of older Apple Watches plenty to think about
How to sign up for Amazon Prime and Prime Video
Amazon Prime bundles next-day delivery (depending where you live), entertainment (Prime Video and Amazon Music) and a bunch of extras into a single subscription.
Keep the lights on in a power cut with this unmissable portable solar panel and battery deal
Save big on Anker’s solar panels and portable batteries this Amazon Prime Big Deal Day
Get Apple’s flagship AirPods Pro 3 wireless earphones at an all-time-low price
If you’re after one of the best wireless earbuds, there’s good news. An AirPods Pro 3 deal sees them down to $179
Check out these deep Sonos discounts including up to 36% off the awesome Ace headphones
You can also get 28% off the excellent Beam 2 in the US and 15-20% off some of Sonos’ speakers and soundbars including the Era 100 SL and spatial audio-capable Era 300
Oura Ring 4 has dropped by almost 50%, making it a brilliant smart ring at this price
The Oura Ring 4 is a brilliant smart ring for tracking your sleep and everyday health, and now it’s an absolute steal
One feature makes this discounted Hisense the best second TV you’ll ever buy
Built-in Freely lets you put the 43E78STUK PRO anywhere, not just within reach of an aerial
These five-star Sony headphones silenced my noisy office – and you can get them for 20% off
Superb sound, seriously effective ANC, and a folding design – Sony’s premium over-ears are down to a super-tempting price on Prime Day
Looking for a new electric toothbrush? I’ve found two of the top electric toothbrush deals on Amazon
Don’t spend big bucks on an electric toothbrush, here are two deals I’d recommend in the Amazon Prime Big Deal Days sale
With this big a price drop, the Google Pixel 10 Pro XL is a better buy than the newer model
Google’s last-gen flagship is a half-step behind the newer Pixel 11 Pro XL, but a whole lot cheaper
This ultra slim Qi2 power bank is a must-own iPhone accessory now it’s 24% off
Anker’s Nano Magnetic Ultra Slim is skinny but packs plenty of power
5 ways Waterdrop filters can upgrade your hydration situation
There’s something for every kitchen in Waterdrop’s Prime Big Deal Days offers
