Nothing promises big 2027 after rumours of closures: A Practical Look
Nothing has responded to reports that it might be in trouble by promising to launch more phones than ever in 2027.
Last week it was claimed that Nothing was cutting jobs and planning to exit 12 markets as it struggled with challenging market conditions.
Nothing co-founder Akis Evangelidis responded strongly at the time by claiming that such exit claims were “fake news”. Now the executive has launched an eyebrow-raising counter-attack.
Evangelidis revealed that Nothing was planning to launch twice as many phones in 2027 as it has in 2026 in an interview with TimesNowTech.
Foundry | Alex Walker-Todd
Given that the company has launched the Nothing Phone (4a), the Phone (4a) Pro, and the Phone (4b) this year, that would logically mean that the company is planning to release six new phones in 2027.
Evangelidis claims that “the idea is to have a wider range of smartphones”, which could well be a hint at new form factors from the company. The first Nothing foldable, perhaps?
Nothing’s other co-founder, Carl Pei, posted a link to the interview while pointing to the company’s success in the lucrative Indian market. The company opened its first store, drew in 2,000 people on the first day, and generated close to $3 million in revenue within its first six months.
The Phone (4a) series and Phone (4b) have also sold well in India, apparently, making Nothing “the fastest-growing brand in 9 out of the last 10 quarters”.
2026 products
Nothing won’t release any more phones in 2026, but is tipped to be launching its first smartwatch (under the main brand, not CMF) as well as Nothing Headphones (Gen 2) and CMF-branded speakers.
The wearable is rumoured to be under $300, come with Nothing’s design language and launch in September (in limited markets), so we could see it at IFA 2026 in Berlin. The brand hasn’t exhibited there before but showed off the Phone (4a) design at a similar tech show, MWC in Barcelona, earlier this year.
Nothing isn’t on the official list of IFA exhibitors that we can see, but plenty of launches happen away from the main site, often hosted in a bar or hired event space.
Bad CMF
It’s currently unclear whether any of the 2027 phones will be a CMF-branded model.
As Evangelidis admits, the company pulled the plug on the CMF Phone 3 Pro relatively late in the day – though it’s not totally dead. “We’re looking at different ways on how we could make it happen for next year,” he says, pointing to the continued memory crisis as the key factor in any decision.
Elsewhere, the budget sub-brand has just unveiled a new ear clip product called the CMF Clip Pro. However, the way in which it has launched the product has come in for criticism – and even a little light mockery from a key rival.
An official X post about the CMF Clip Pro shows an achingly hip young man wearing the clip. However, it turns out that the image has been generated by AI and a similar shot has had the same reaction, neither deleted at the time of writing.
That’s arguably not even the main problem here. The real issue is that CMF issued its AI disclaimer in a particular shade of grey only slightly removed from the background of the image, making it almost impossible to see.
Honor UK has taken a cheeky swipe at Nothing’s pratfall, posting an image of a very-real person wearing the company’s own ear clip. The words “Definitely not made using AI” are printed above in faint grey writing.
Rather inadvisedly, to my mind, Evangelidis responded directly to this light-hearted jab by calling it “Damn super cringe”.
As cringe as generating an AI image of your new product, then trying to obfuscate the fact? That’s debatable.
