Understanding dyson’s CameraJet electric toothbrush is clever, pricey – and scary

It was over a year ago that Dyson’s electric toothbrush was first rumoured. The source, gossip newsletter Popbitch, was unexpected but the story itself seemed so plausible that we reported on it.

We can now confirm it’s true. Dyson’s first electric toothbrush, the Dyson CameraJet, launches today from Dyson Demo Stores and Dyson online. It’s priced at £419.99 (US pricing TBC), which seems like a breathtaking sum – although it’s in line with high-end Oral-B iO models.

As you might expect if you’re at all familiar with Dyson products, the CameraJet is almost absurdly crammed with tech. As the name suggests, the key elements are a camera and a water jet.

Dyson aims to make brushing more efficient and effective by incorporating a water flosser into the brush, which should mean that there’s no need for a separate flossing stage.

Electric toothbrushes, including the Soocas Neos, have featured water jets before but there’s a big difference here in the form of Dyson’s 100K pixel camera, which is used to identify the gaps between your teeth for targeted bursts from the water jet.

The camera and jet are managed by an AI machine learning algorithm that Dyson calls “gap optical targeting”. This scans 28 images of your teeth per second to find the spots that need plaque removal.  

Dyson

Where things get scary is that you can view the camera feed in the app and essentially get a close-up of the inside of your mouth while you brush. In my opinion, this will simply be too much information too early in the morning.

At least, however, there’s no need to worry about your dental videos making their way to dark corners of the internet – Dyson says that no imagery is stored either on the device itself or in the cloud. The camera itself only switches on when you open the live viewing feature in the app or when the jet is in use.

The water jet is a conical spray that Dyson belies is the most effective way to remove plaque. It’s stored in a 12.5ml tank in the handle and it can be made up of mouth rinse, or water alone. Dyson has, of course, brought a complementary mouth rinse to market, as well as a non-foaming toothpaste that’ll ensure the camera can see what’s going on inside your mouth as you’re brushing.

Dyson

The brush comes with a docking station that automatically refills the brush when you charge it. Jet and camera aside, the brush should also be an effective sonic cleaner, oscillating at 240 times per minute, with an anti-stall brushing movement.

Dyson

The CameraJet comes in two colour options, Ceramic Ultra Blue and Ceramic Pink and you can buy it from today from Dyson. We’ll give you our verdict once we’ve tested it.

In the meantime, you can see our top electric toothbrush recommendations in our round-ups of the best electric toothbrushes and the best Oral-B brushes we’ve tested.