End
user computing involves desktop virtualization or VDI technologies that deliver
virtual desktops to end-users. These virtual desktops allow users to access
applications and data from any device without installing or managing
applications locally. With cloud computing technologies advancing at a rapid
pace, end user computing is transitioning to cloud-based models that enable
centralized management of resources and infrastructure, scalability, security,
and cost savings for organizations. Users can leverage virtual desktop
solutions to securely access all their applications and data from anywhere on
any device through the cloud. This has led to increased adoption of cloud-based
desktop and application virtualization technologies like desktop-as-a-service
or DaaS.
The Global End User Computing Market is estimated to be valued at US$ 27.13 Bn
in 2024 and is expected to exhibit a CAGR of 13.% over the forecast period 2024
to 2031. End user computing enables organizations to centrally store desktop
and application workloads in data centers or hosted cloud environments and
stream them to any device on-demand, delivering a unified, secure experience
for end users. This reduces the cost and complexity of local hardware and
software management while allowing flexible work models.
Key Takeaways
Key players operating in the End User Computing are Citrix Systems, Inc.,
Connection, Fujitsu, Genpact, HCL Infosystems Limited, Hitachi Systems Micro
Clinic, Igel Technology, Infosys Limited, Microsoft, Mindtree, Netapp, Nucleus
Software, Nutanix, Inc., Tech Mahindra, and VMware, Inc. Citrix is one of the
leading providers of virtual desktop infrastructure solutions.
The growing End
User Computing Market Demand for optimized workforce productivity and
flexibility is propelling the adoption of end user computing technologies.
Cloud-based virtual desktop solutions allow remote work from any location while
ensuring business continuity and collaboration. This is fueling demand
especially amidst the new hybrid work models post pandemic.
Major organizations across industries are undergoing digital transformations
leveraging emerging technologies to gain efficiencies and competitive
advantage. This is driving the expansion of end user computing solutions globally
as companies look to centrally manage resources and securely deliver digital
workspaces to employees across locations.
Market Key Trends
Adoption of desktop-as-a-service or DaaS solutions is one of the key trends
witnessed in the end user computing market. DaaS involves virtualizing the
desktop environment and streaming it to any device from the cloud. This
delivers all the benefits of personal computing without having to manage
hardware locally, allowing workplace flexibility and mobility. DaaS spending is
estimated to grow at a CAGR of 22% through 2025.
Integration of artificial intelligence capabilities into end user computing
platforms is another trend. AI assists in self-optimization, anomaly detection,
predictive maintenance of virtual environments. It also enables natural
language processing for assistive technologies, further improving the user
experience. Major players are focusing on infusing AI into their product
roadmaps to gain an edge.
Porter’s
Analysis
Threat of new entrants: New companies must invest significant capital to
develop core competencies, brand recognition, and reputation that already
existing competitors possess. Established players also enjoy economies of scale
in purchasing, marketing, hiring talent which creates entry barriers.
Bargaining power of buyers: Individual end-users have low bargaining power as
there are many providers for solutions. However, large enterprises that
purchase in bulk have higher negotiation powers to bargain on price and
offerings.
Bargaining power of suppliers: Due to availability of many hardware and
software OEMs in the market, bargaining power of suppliers is low. However,
specialized skills have higher bargaining power.
Threat of new substitutes: Threat from substitutes is moderate as companies
constantly innovate and offer hybrid/flexible working models to suit evolving
end-user needs. However, pure plays like desktops face threat from mobile and
cloud-based platforms.
Competitive rivalry: The end-user computing market has many global and local
players vying for market share. Players compete on innovation, security,
flexibility, and customer experience to gain loyalty in this highly competitive
market.
Geographical Regions
North America is currently the largest market for end-user computing solutions
in terms of value, followed by Europe and Asia-Pacific. This is attributed to
high technology adoption and digital transformation initiatives across
industries in countries like the US and Canada.
The Asia-Pacific region is expected to be the fastest growing geographical
market between 2024-2031. This can be accredited to increasing investments in
digital infrastructure, rising disposable incomes, and promotion of remote
working culture in developing countries such as India, China and other South
Asian nations. Continued urbanization and industrialization will further aid
the demand.
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User Computing Market
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