Pickleball Apparel Market Overview:
Pickleball is a ball sport that combines elements of badminton, tennis, and
ping-pong. It is played both indoors and outdoors on a smaller court than
tennis with a perforated plastic ball. The rising popularity of pickleball
especially among youth and senior citizens has fuelled the demand for
sports-specific apparel including tops, shorts, skirts, and jerseys. Key
players such as Adidas, Nike, and Under Armour are coming up with innovative
and breathable fabrics for pickleball clothing which offers sweat-wicking
properties and flexibility.
Pickleball
apparel market is estimated to be valued at USD 570.1 Mn in 2024 and is
expected to reach USD 1,090.2 Mn by 2031, exhibiting a compound annual growth
rate (CAGR) of 9.7% from 2024 to 2031.
Key Takeaways
– Key players operating in the pickleball apparel market include Adidas AG,
ANTA Sports Products Ltd., Babolat, Bolle Brands France SAS, Civil Apparel,
Ellesse Ltd., FILA Holdings Corp., Fromuth Pickleball, Hanesbrands Inc., Maus
Freres SA, New Balance Athletics Inc., Nike Inc., Olla LLC dba
PickleballCentral, and Sport Life.
– Rising health consciousness and increasing awareness about the benefits of
pickleball such as improved cardiovascular health and reduced stress levels
have fuelled the demand for pickleball apparel among youth population.
– Technological advancements in fabric and material science have led to the
development of moisture-wicking, quick-dry, and anti-microbial fabrics.
Companies offer pickleball specific apparel in innovative fabrics to offer
better performance on the court.
Market Trends
– Sustainability is one of the key trends gaining traction in the Pickleball
Apparel Market Trends.
Companies are increasingly using organic, recycled, and eco-friendly fabrics in
their sportswear collection to appeal to environmentally conscious consumers.
– Companies are launching lifestyle and street-style pickleball clothing aside
from performance apparel to expand their customer base. Casual pickleball tops,
joggers, shorts, etc. are gaining popularity.
Market Opportunities
– Emerging markets of Asia Pacific and Latin America are expected to present
lucrative growth opportunities for pickleball apparel manufacturers. With
rising youth population and increasing interest in sports, these regions will
continue to grow in importance.
– Product innovation especially in fabrics and designs aligned with trends will
be an area of focus. Smart and digitally integrated apparel embedded with
health trackers can further increase customer engagement.
Impact of COVID-19 on Pickleball Apparel Market
The COVID-19 pandemic negatively impacted the growth of the pickleball apparel
market in 2020. Nationwide lockdowns led to shutdowns of pickleball courts and
retail stores, restricting new equipment sales and apparel purchases. Many
pickleball tournaments and leagues were postponed or canceled due to social
distancing norms. This hampered the demand and supply of pickleball apparel.
However, with easing lockdown restrictions in 2021, the market started
recovering. As courts reopened and tournaments resumed with safety protocols,
pickleball participation increased rapidly. Many people took up pickleball as
it allowed outdoor social interaction and exercise during the pandemic. This
boosted the sales of pickleball shoes, shorts, shirts, and other apparel.
Manufacturers also launched affordable basics and athleisure styles to cater to
new consumers. Online sales of pickleball apparel surged as people continued
playing while avoiding crowds.
The pandemic increased health awareness and accelerated the growth of outdoor
racquet sports like pickleball. This trend is expected to drive higher apparel
consumption even in the post-pandemic period. Players are buying premium
performance gears and following dress codes at tournaments. Brands are introducing
trendy customizable styles to expand the consumer base. With rising popularity,
especially in the United States, the pickleball apparel market is well-poised
to surpass pre-COVID projections by 2025. However, ongoing supply chain issues
remain a challenge.
Fastest growing regions for Pickleball Apparel Market
The United States accounts for the major share of the global pickleball apparel
market currently. It is estimated that nearly 4 million Americans play
pickleball regularly, with higher participation seen in states like Arizona,
California, Florida and Texas. The sport is most popular among baby boomers who
drive significant apparel consumption. Various private labels and sportswear
majors have established strong presence in the US to cater to the growing
player base.
Asia Pacific registered the fastest growth during the forecast period owing to
rising health awareness, increasing women participation and promotion of
pickleball by governments and sports bodies in countries like China, India and
Japan. Rising disposable incomes are also encouraging people to take up new
sports and related recreational activities in Asia, presenting lucrative
opportunities for apparel brands. Cities with developed sports infrastructure
like Tokyo and Delhi have emerged as regional hubs for pickleball in recent
years.
The Pickleball Apparel Market is anticipated to expand at a healthy pace in
Europe as well with countries like UK, Germany and France emerging as key
markets. Initiatives aimed at promoting sports and an active lifestyle and
improving court accessibility are boosting pickleball adoption across various
age groups in the region. Participation numbers are rapidly rising, offering
opportunities for apparel brands to target new pickleball communities.
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on- Pickleball
Apparel Market
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Author:
Money
Singh is a seasoned
content writer with over four years of experience in the market research
sector. Her expertise spans various industries, including food and beverages,
biotechnology, chemical and materials, defense and aerospace, consumer goods,
etc. (https://www.linkedin.com/in/money-singh-590844163)
