Brain health supplements comprise of dietary ingredients
intended to support and enhance cognitive functions including memory,
concentration, decision making, focus and other aspects of brain activity. Key
ingredients in brain health supplements include omega-3 fatty acids, vitamin
B12, vitamin D, minerals like iron and magnesium and herbal extracts like
gingko biloba. Brain health supplements help enhance cerebral circulation,
support neurotransmitter activity, protect neurons from oxidative stress and
assist cell-to-cell communication in the brain. With rising prevalence of
Alzheimer’s disease and other cognitive disorders, growing demand for
enhancement of brain functions from students and professionals, and increasing
awareness about benefits of nutrients and herbs for brain health, the adoption
of brain health supplements is on the rise.
The Global
Brain Health Supplements Market is estimated to be valued at US$ 10.6 Bn in
2024 and is expected to exhibit a CAGR of 8.5% over the forecast period 2024 To
2031.
Key Takeaways
Key players operating in the Brain Health Supplements are Alternascript,
Accelerated Intelligence, Liquid Health, Health Via Modern Nutrition Inc.,
Natural Factors USA, Onnit Labs, Inc., Purelife bioscience Co., Ltd., Quincy
Bioscience, Cerebral success, Amway Corp., Puori, Ocean Health Pte Ltd.,
Schiff. Rising prevalence of cognitive decline disorders and increasing
health-consciousness among consumers have been driving the demand for brain
health supplements in recent years.
Key players have introduced various product lines targeting
different age groups and cognitive needs based on ingredients, dosage and form
which is also fueling Brain
Health Supplements Market Trends. Technological advancements in brain
health supplements including nanoencapsulation and time-release formulations
have improved bioavailability and efficacy of ingredients which is further
augmenting adoption.
Market Trends
Customization is emerging as a key trend in the brain health supplements
market. Manufacturers are offering customized brain health products tailored to
individual needs based on lifestyle, age, gender and medical conditions that
require additional support. For example, products targeted for students contain
ingredients that enhance focus and concentration while products for seniors
contain ingredients that boost memory and prevent cognitive decline. Online
sales is another major trend in the industry. E-commerce portals are offering a
wide assortment of brain health supplements from various brands with the
convenience of home delivery. This is allowing consumers, especially millennial,
to purchase such products discreetly and conveniently.
Market Opportunities
Increasing aging population prone to age-related cognitive decline and
neurological disorders presents a major market opportunity. According to the
National Institutes of Health, around 50 million people globally suffer from
dementia currently and the number is projected to triple by 2050. This rising
disease burden coupled with limited therapeutic options for brain health makes
supplements a lucrative option. Additionally, growing acceptance of nootropic
supplements among students and professionals as cognitive enhancers are
enhancing the growth prospects for manufacturers. Innovation through
development of advanced delivery mechanisms, unique sources of key ingredients and
combination products targeting unmet needs also present attractive
opportunities.
Impact of COVID-19 on Brain Health Supplements Market Growth
The COVID-19 pandemic has significantly impacted the brain health supplements
market globally. During the initial lockdowns and quarantines imposed
worldwide, people became more aware of their brain health and cognitive
functioning as they stayed indoors for longer durations. This increased the
demand for brain health supplements which support memory, concentration, focus
and other cognitive functions. Many users, both existing and new, started
regularly consuming supplements to boost their brain health while working from
home. The supply chain disruptions hindered market growth initially but
companies adapted quickly by expanding their e-commerce channels.
Post-lockdowns as well, the market has witnessed steady growth as consumers
have become more informed about lifestyle choices that benefit brain health.
Companies have also invested strongly in R&D and product innovation to
cater to rising health-conscious customers. While international trade has
resumed, future outbreaks or lockdowns may cause intermittent supply issues but
overall the awareness created around brain health during the pandemic is
expected to drive continued market expansion globally.
Geographical Regions with High
Concentration of Brain Health Supplements Market Value
The geographical region witnessing the highest market value for brain health
supplements is North America. With growing health concerns and busy lifestyles,
consumers in countries like the United States and Canada have been at the
forefront of adopting brain-supporting supplements. Leading brands have
established a strong retail and online presence here to cater to this large consumer
base. Western Europe is another major regional market driven by rising health
expenditures and aging population profile in nations such as Germany, France
and United Kingdom seeking memory and cognitive support products. Asia Pacific
has emerged as a fast growing region in recent years led by Japan, South Korea,
China and India where supplement usage is surging owing to rapid changes in
diet and lifestyle patterns impacting brain functions.
Fastest Growing Regional Market for
Brain Health Supplements
The fastest growing Brain
health supplements market Regional Analysis for brain health
supplements has been Asia Pacific region. Rising health awareness combined with
expanding middle-class demographics in Asian countries is creating new
opportunities. In particular, some of the nations registering highest CAGR
include China, India and Indonesia where nutrition and supplement industries
are witnessing exponential growth. As lifestyles become more demanding and time
pressed due to developing economies, consumers are proactively supporting their
well-being through nutraceuticals, making Asia Pacific a strategic focus area
for global as well as domestic supplement brands. Increased spending power,
focus on preventive healthcare approaches and growing elderly populations will
further propel market expansion across Asia going forward.
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Health Supplements Market
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About
Author:
Money
Singh is a seasoned
content writer with over four years of experience in the market research
sector. Her expertise spans various industries, including food and beverages,
biotechnology, chemical and materials, defense and aerospace, consumer goods,
etc. (https://www.linkedin.com/in/money-singh-590844163)
