Disney and Netflix Are Courting Creators. YouTube Is Playing Hardball to Keep Them
The studios are offering rich deals to grow engagement on their platforms. The Google-owned video giant is punching back with its own offers — and threats.
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The Creator A-List: The 25 Influencers Who Matter Most to Hollywood
Hollywood once dismissed them. Now it’s casting them, courting them and counting on them to deliver audiences. Meet the social media stars the industry is obsessed with.
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What to Know About meta Launches Major New Subscriptions Push for Creators … Powered By AI
Meta One will add power features to Instagram, Facebook and WhatsApp.
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Creator Talent Agency Ponte Firm Expands Teams On Both Coasts
EXCLUSIVE: Another creator-focused management business is building out on both coasts. Shana Davis-Ross’s Ponte Firm, which represents lifestyle creators such as Kit Keenan and Audrey Peters, has hired four leadership-level execs – two in New York and two in L.A. – and promoted another to a senior role in Texas. Jenna Bissonnette has been hired […]
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Creator Management Firm CMG Talent Unveils Raft Of Hires
EXCLUSIVE: Creator management biz CMG Talent has unveiled ten hires, including new talent managers. Kelsey Brown and Paige Biundo been named Senior Talent Manager, with Sandra Ortiz, Ryan Rodriguez and Katie McElveen coming onboard as Talent Managers, and Gabriela Kukura, Reese Amador, Ally Philips, and Juanita Cortés hired at coordinator level. Taylor Kiesel has also joined […]
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CAA Hires Sophie Crowther To Expand UK-Based Creators Team
EXCLUSIVE: Creative Artists Agency (CAA) has hired Sophie Crowther to join the agency’s creators team in London. She from Billion Dollar Boy, where she built the company’s talent partnerships team and helped found and launch FiveTwoNine, a creator-focused brand and platform. In total, she has 12 years’ experience in the field. Prior to Billion Dollar […]
