Understanding ends today: Pixel 10 Pro hits all-time low price for Prime Day

Google’s latest generation of smartphones is fully focused on artificial intelligence.

The latest Pixel 10 Pro offers numerous AI features, a versatile camera and a bright 6.3-inch display. If you’re looking for an Android smartphone with long-term software support and a clean operating system, this is the Prime Day deal for you.

On Amazon, the Google Pixel 10 Pro with 128 GB currently costs just £649 in the UK or $684 in the US. That’s well over 30% off in both countries, and the lowest the phone has ever been on Amazon. There’s just some limitation on which colours are in the offer.

With a rating of 4.4 out of 5 stars from over 1,000 reviews, the Pixel 10 Pro is well-received by its users. It also impressed in our review, scoring 4 out of 5 stars: “There’s no question that Pixel 10 Pro’s design, cameras and software experience are first rate”.

Other 10 Pro models in the deal:

• 512GB, Obsidian – £849 (26% off)
• 256GB, Obsidian – $784 (29% off)

By the way: Amazon Prime Day ends at 11.59pm on 26 June, so you only have a matter of hours left to get this deal and stock could run out well before then.

To help you keep track of the best offers, we’ve rounded up the most exciting Prime Day deals for you.

Other Google Pixel phones in the sale

• Pixel 10 – £509 (£40 off)
• Pixel 10 (256GB) – £609 (£40 off)*
• Pixel 10a (256GB) – £455 (24% off)*
• Pixel 9a – £317 (9% off)
• Pixel 10 Pro XL – £849 (29% off)*

In the US, check out the following:

• Pixel 10a – $399 (20% off)*
• Pixel 10 – $534 (33% off)
• Pixel 10 Pro Fold – $1,399 (22% off)*

*Lowest price ever seen on Amazon

What the Google Pixel 10 Pro has to offer

Inside, it’s powered by the new Tensor G5 chip, which was developed specifically for AI applications. Our test revealed that whilst the hardware doesn’t deliver top scores in traditional benchmarks, it excels thanks to smart software support directly on the device.

Features such as Magic Cue and Camera Coach use AI to make everyday life easier – for example, through automatic suggestions or assistance when taking photos.

The Pixel 10 Pro features a triple-camera system with a 50Mp main sensor, a 48Mp ultra-wide-angle lens and a 48Mp telephoto lens. Particularly noteworthy is the ‘Pro Res Zoom’ with up to 100x magnification, which can deliver detailed results with the help of AI.

In our test, the Pixel 10 Pro impressed with very good photos in low light and accurate colour reproduction, even though competitors such as Samsung or Xiaomi are slightly ahead in terms of pure image quality.

According to our test, the 4,870 mAh battery provides over 13 hours of battery life. That’s a good figure. The 6.3-inch Super Actua display offers a refresh rate of up to 120Hz and is one of the brightest OLED panels in its class. In everyday use, this means you benefit from a clear display in sunlight and smooth operation.

Charging is via a 30W cable or 15W wireless charging using the new Qi2 standard, which is compatible with magnetic Pixelsnap accessories, plus many that are designed for Apple’s MagSafe.

Why it’s a good deal

The Google Pixel 10 Pro is aimed at users looking for a smart Android smartphone with a powerful camera and AI support. For under £700/$700 you get a high-quality device with good battery life, a bright display and a long-term update commitment – currently at the lowest price since its launch.

In user reviews, the smartphone receives high praise for its camera, long battery life and high-quality build, making it an ideal device for now and well into the future.

However, it’s not the only Pixel phone with steep discounts in the Prime Day sale (see above). The Pixel 11 series is coming soon, but you might not be missing out on very much and these deals are too good value to pass on if you need a new phone now.