What to Know About bYD exec says Ocean lineup’s first MPV may launch by year-end

- BYD’s head of Ocean lineup sales said the MPV would be a “one-of-a-kind offering” in the market.
- BYD unveiled the Ocean-V concept at the 2026 Beijing Auto Show in April, signaling a possible direction for the Ocean lineup’s MPV.
BYD (HKEX: 1211) may launch the first MPV (multi-purpose vehicle) under its Ocean lineup by year-end, further expanding its product portfolio.
Zhang Zhuo, general manager of BYD’s Ocean lineup sales division, disclosed the plan in an interview with Weibo automotive blogger @向北不断电 on Sunday. He said the MPV would be a “one-of-a-kind offering” in the market.
Zhang did not disclose the new model’s name, specifications or pricing. He also did not say whether it would be the production version of the Ocean-V concept.
BYD unveiled the Ocean-V concept at the 2026 Beijing Auto Show in April, signaling a possible direction for the Ocean lineup’s MPV.
The concept combines off-road capability, camping features and in-car entertainment. Its cabin has no physical buttons, while the center screen can slide sideways.
In movie mode, the steering wheel retracts and a large screen flips out of the dashboard. In camping mode, the 2 rows of seats can face each other or fold flat to form a bed.
BYD said at the time that some of the Ocean-V’s designs and features would gradually be adopted in production models under the Ocean lineup. However, the company has yet to confirm any connection between the concept and the MPV expected by year-end.
BYD Group’s MPVs currently on sale mainly include the Xia under its Dynasty lineup, the D9 from its Denza sub-brand, and the Linghui M9, which is based on the Xia and targets the mobility services market.
The 2026 Xia was launched last November and is powered by a plug-in hybrid system comprising a 1.5-liter turbocharged engine and a front-mounted electric motor. It offers CLTC battery-only ranges of 100 kilometers and 218 kilometers.
Xia sales have fallen sharply this year. The model delivered 1,300 units in July, down 76.7% year-on-year. Deliveries in the first 7 months totaled 10,922 units, down 79.5%, according to data compiled by CnEVPost.
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The Linghui M9 was launched in June and uses BYD's fifth-generation DM hybrid technology. It has a combined range of 1,105 kilometers on a full tank and full charge, and mainly targets business mobility and family buyers.
Denza launched the second-generation Denza D9 on April 28, targeting the premium market with a starting price of 359,800 yuan ($53,040). Sales of the model totaled 7,678 units in July, and 39,402 units from January through July.
If the Ocean model launches as planned, BYD Group's MPV portfolio will span 4 channels: Dynasty, Ocean, Denza and Linghui.
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($1 = 6.7841 yuan)
