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11/30 Update: The BaT Black Friday Sale ends tonight! If you’re looking to score some BaT merch, now’s the time to get to the Gear Store.
Well, we can’t really offer discounts on our sellers’ vehicles for Black Friday (though there are certainly some bargains to be had). Instead, we’re rolling out big savings on all almost all BaT merchandise in the Gear Store. Starting Thursday, November 27, die-cast models are 50% off, and all other items are 35% off (excluding only charity sale items and the Hot Rod jacket).

Go to any cars & coffee, and you’ll hear owners bragging about “time capsules” and low miles. It’s far less common (and often a lot more interesting) to see cars that have been used, driven, and enjoyed. In fact, we sometimes call out an automobile’s high mileage in the title of the auction as a badge of honor. In conversation with our friends at Pennzoil, we began musing about rewarding the current owners of the machines on BaT that have taken the “long may we drive” ethos very literally. We’ll be sending each of them a rebate good for up to 6 quarts of any Pennzoil motor oil, redeemable at one of their local auto parts stores.

It’s been a few years since we released a BaT Charity Calendar, and after a couple rounds of books and some cool collaborations with The Piston Foundation, we decided to produce another round of calendars, this time for the benefit of Feeding America, a 501(c)(3) non-profit that will be receiving 100% of the full sale amount, with all production and printing costs covered pro-bono. Feeding America is a nationwide network of food banks, food pantries, and local meal programs doing the good work of helping people meet their most basic needs at a time when that’s getting harder for many families. Get the 2026 BaT Charity Calendar here.

12/18 Update: A friendly reminder that Gear Store merchandise ordered by Friday, December 19 is scheduled to arrive before Christmas. If you’ve got your eye on something, now’s the time to snag it!
We celebrate motoring in all of its forms here at BaT, but there are other things to celebrate this time of year (or so we’ve heard). That’s why we’ve developed a new collection of eminently gift-able Bring a Trailer-branded merch to give to your friends and loved ones, whether you’re celebrating in an age-old tradition or you just like them a lot. Our new selection of goodies is below, and all are now on sale in the BaT Gear Store! Items ordered by December 19 should arrive in time for Christmas within the 50 United States. 

12/23 Update: We have a winner!
The 10th round of this year’s Michelin and BFGoodrich tire giveaway is officially on the books. Over 100 of you took to the ballot box, and every contestant received a healthy measure of love from the beginning. But the Toyota pickup was quick to take the lead and kept it up until the end, even with the Miata nipping at its heels. Congratulations to its new owner, @Fredand5kids!

Update 1/5/26:
As a reminder, and as a few eagle eyes in the comments have pointed out, this holiday giveaway is just that—no contest, this time around, just a nice present for each of the winners of the cars below. Three more deserving recipients have been added, and if you’re one of the lucky ones, be on the lookout for an email from our Partnerships team this week!