bats newest partner
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What to Know About baT’s Newest Partner: The Intercooler Magazine

Bring a Trailer is proud to announce our official partnership with The Intercooler, the UK’s thoroughly modern take on the car magazine.

Our friends at The Intercooler have gained quite the following (and rightly so) since creating their independent, ad-free online publication a few years back, which has quickly expanded into podcasts, videos, and recently events.

Found among The Intercooler’s ranks are such automotive luminaries as cofounder Andrew Frankel, Le Mans star Alex Brundle, automotive designer Ian Callum, powertrain engineer Joana Fidalgo, former F1 driver Karun Chandhok, and up-and-comer Tati Reed, not to mention journalists such as Jason Cammisa, Sam Smith, and Henry Catchpole. With a roster of such impressive talent, The Intercooler is able to publish well-researched, high-quality articles every weekday in addition to offering a hugely popular weekly podcast, which featured our very own Randy Nonnenberg and UK Local Partner James Turner back in April of this year.

The Intercooler will use their considerable platform to help spread the word about BaT in the UK. Current (and future!) fans: be on the lookout for weekly podcast segments with BaT guests speaking on the state of the car market, BaT videos hosted by Andrew Frankel, and social media collaborations between @theintercooler, @bringatrailer_uk, and @bringatrailer. Informative monthly posts from The Intercooler will also be published in BaT Features.

Plus, every seller in the UK who lists a car on BaT will be offered a free three-month subscription to The Intercooler, followed by an initial discount of 25% on renewal. Those of you in the BaT community who don’t already subscribe to The Intercooler certainly should! To find out why, you can read three articles for free on the site right now, or embark directly on a free 30-day trial subscription to try it out. We promise you’ll enjoy the quality content, and we’re excited to be involved with those who produce it!

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