According to Spanish publication AS, Lionel Messi has become the most popular sports athlete in the United States in 2024, based on a poll and statistics from SSRS. He is seen as leading a football revolution in the U.S., following in the footsteps of Pelé.
“Brazilian football legend Pelé introduced soccer to the U.S., and the 1994 World Cup further cemented America’s love for the sport. But now, Messi has taken things to a new level. The Argentine star has become the most beloved athlete in America, an unprecedented achievement,” AS stated.
Messi Popularizes Soccer in the U.S.
Messi’s arrival at Inter Miami has significantly boosted soccer’s popularity in the U.S. Since joining the team, he has led them to success, winning the Leagues Cup in 2023 and the Supporters’ Shield in 2024. His presence has packed stadiums across the country, accomplishing more than previous stars like David Beckham, Zlatan Ibrahimovic, Frank Lampard, Raul, and David Villa. AS highlighted Messi’s transformative impact on this growing sport.
In a recent match, Messi and Inter Miami lost 2-1 to Atlanta United at the Mercedes-Benz Stadium, drawing 68,455 fans—the fifth-largest crowd in Atlanta United’s history. Despite the loss, ticket demand remains high, with fans eager to support Messi and his team.
Inter Miami’s Soaring Popularity and Revenue
Blinkfire Analytics reports that Inter Miami is now the most popular soccer team in the U.S. and globally, with revenue surpassing $200 million in 2024, four times higher than in 2023. David Beckham’s club is now a leading brand, with Messi’s No. 10 jersey being the best-selling worldwide, priced at $200 each. Inter Miami’s home and away games consistently sell out, and sponsorship revenue alone is projected to reach $55 million.
The shirt with the number 10 and Messi’s name has become the best-selling product in the world
“Messi’s presence has become a major asset to MLS,” AS noted, explaining how his involvement has driven fan turnout across all clubs. For example, Atlanta United averaged 47,000 fans per game at Mercedes-Benz Stadium this year, nearly double their usual attendance. A recent LA derby between LA Galaxy and LAFC drew over 70,000 fans to the Rose Bowl.
MLS aims to capitalize on Messi’s influence and elevate soccer’s role in American sports culture, especially as the 2026 World Cup approaches. MLS acknowledges it may not compete with top European leagues, but it has grown into one of the world’s top 10 leagues in 2024. With plans to attract more stars in 2025, MLS seeks sustained growth, profitability, and new “Messis” to follow in his footsteps.
