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Kanye West is once again making bold claims about his fashion brand. The rapper and designer recently took to X to declare that no other fashion label can match Yeezy’s cultural pull. He claimed that regardless of how large a fashion brand becomes, none can draw a crowd of 120,000 people in a single night the way Yeezy can. The comment quickly drew attention online. West’s statement came as he celebrated a major milestone for the brand, tied to the launch of its new YS-01 slides. The product, released in multiple colourways, reportedly sold out almost immediately after going live. Riding that momentum, West doubled down on his claims about Yeezy’s broader cultural influence. He described the brand as essentially the Apple of the clothing world. This is not the first time West has drawn that particular comparison. Back in 2020, during an interview with The Wall Street Journal, he made a similar point about his ambitions for the label. At the time, he explained that creating something akin to Apple in the fashion space, or the next Gap, would require an entirely new kind of invention. He said the goal was to build something so effective it eventually becomes invisible, simply accepted as the norm rather than credited as an innovation. West’s latest comments reflect that same long-standing vision, tying the brand’s current commercial momentum back to the broader ambition he has spoken about for years. Whether or not Yeezy can sustain that level of cultural dominance long-term remains to be seen, but for now, the rapid sellout of its latest product appears to support at least part of his claim. With Yeezy continuing to generate buzz around each new release, West shows no signs of dialing back his confidence in the brand’s staying power.

Louis Tomlinson has shared a fun, previously untold detail about the making of One Direction’s Drag Me Down music video. A clip of the singer has resurfaced online. In it, he looks back at the time the band filmed at NASA’s Johnson Space Center in Houston, Texas. One Direction remains the only band to ever shoot a music video at the facility. According to Tomlinson, the original concept was even bigger than what fans finally saw. The band had planned to film a segment in actual zero-gravity conditions. But the plan never made it to the screen. The reason, Tomlinson revealed, was simple. Niall Horan got nervous about the idea. “And he will not be too happy about me telling this but we didn’t do it cause Niall was too scared,” Tomlinson said in the clip. The host then pushed back, asking if it was really just Niall who refused. Tomlinson didn’t let Harry Styles off the hook either. “To be fair, it was Niall and Harry to be fair,” he said, laughing. Fans have long loved Drag Me Down for its space-age visuals. Now it turns out the video could have looked even more dramatic, had the full zero-gravity plan gone ahead. Drag Me Down was released in 2015. It served as the lead single from One Direction’s fifth and final studio album, Made in the A.M. The music video saw all four remaining members, Harry Styles, Niall Horan, Louis Tomlinson, and Liam Payne, suited up in real spacesuits. They filmed around training jets on location at the space center. The song went on to become one of the band’s biggest global hits. It broke streaming records within hours of release. It also topped charts in multiple countries. The track later won Best Music Video at the BRIT Awards in 2016. More than a decade later, One Direction’s fans are still discovering new layers to their favourite era. This latest story, straight from Tomlinson himself, has only added to the nostalgia surrounding the band’s space-themed video. For many longtime fans, hearing these old memories resurface feels like a small gift. It’s a reminder of just how much creative risk-taking went into the band’s biggest moments, even the ones that never made the final cut.