FIFA backs Gianni Infantino, apologise for World Cup privatisation plan
RABAT: FIFA has thrown its full support behind president Gianni Infantino despite growing criticism over the now-abandoned proposal to privatise the commercial rights of the FIFA World Cup, while admitting that serious mistakes were made during the handling of the controversial plan.
The governing body’s senior leadership met in Rabat, Morocco, on Wednesday to address the crisis that erupted after details of the proposal were leaked to the media. Following the meeting, FIFA issued a statement reaffirming its confidence in Infantino but also apologised to member associations for the way the process was managed.
The proposed project, known as the FIFA Forward Enterprise (FFE), aimed to create a new commercial subsidiary responsible for managing tournaments such as the FIFA World Cup and Club World Cup. FIFA estimated the venture could generate up to $4.2 billion, based on a valuation of $20 billion, while significantly increasing financial support for its 211 member associations.
Under the proposal, each member nation would have received a one-time payment of $20 million in 2027, with regular funding for the 2027–2030 cycle rising from $8 million to $20 million.
However, instead of winning support, the initiative sparked fierce opposition from football stakeholders worldwide. UEFA strongly criticised the plan, describing it as an opaque agreement that lacked transparency, while CONCACAF questioned Infantino’s leadership and governance. Canadian Prime Minister Mark Carney also publicly expressed doubts about Infantino’s ability to continue leading world football.
Facing mounting pressure, Infantino withdrew the proposal last weekend, saying FIFA’s primary goal had always been to unite and strengthen the global game.
In Wednesday’s statement, FIFA admitted that member associations and the FIFA Council should have been more closely involved from the outset. It also acknowledged mistakes made after the proposal became public and pledged to improve transparency in future decision-making.
A formal review of the process will now be conducted, with findings expected to be presented at the next FIFA Council meeting. Officials confirmed that the FFE proposal has been permanently shelved.
Later in the day, Infantino attended a Women’s Africa Cup of Nations match in Rabat alongside Moroccan football federation president Fouzi Lekjaa, one of the few senior officials to publicly support him throughout the controversy.
Despite surviving the immediate crisis with the backing of FIFA’s leadership, the episode has raised fresh questions about governance, transparency and trust within world football, casting a shadow over Infantino’s bid for another term as FIFA president.
