age consumerism

The Age of Consumerism              …

Inflation is at its peak all around the world, while some in one part of the world cannot afford clean fresh water, others are buying a cup of coffee worth more than 10 dollars just to meet their aesthetics for an instagram story. It has become a necessity to upgrade their phones each year as apples launch new versions, or to eat at fancy cafes just to take pictures of the food even if their rent is not due. These are the outcomes and aftermaths of the rise of social media trends.

 

A new occupation of being an online influencer has emerged. Where a decade ago A-list celebrities were paid to promote products, now the same can be done through influencers (which from a marketing point of view is a lot cheaper and faster for companies). An influencer makes a 30 second video of persuasively advertisementing customers which allows them to make sufficient amounts of income. Paradoxically  they may even be neglectful of the product they are branding being safe or useful. Thus, common people with normal 9-5 jobs are falling for these traps online.

 

Millennials and Genz, both have been found to indulge in these unnecessary shopping habits arising from the online advertisements of influencers. The lives of influencers may seem perfect. Contradictorily someone promoting a skin care treatment may have genetically clear skin, others promoting health and fitness programmes may in reality live an unhealthy lifestyle. Little by little, bit by bit people who scroll on social media platforms like instagram and facebook are convinced to purchase needless items with no useful impact in their lives.

 

Gluttony is regarded as one of the seven deadly sins. The newly emerged habit of online shopping is feeding into it. Young adults nowadays are often in debt, however not the usual student debt they owe to their colleges- but the ones they owe to the credit card companies whom they have failed to pay back for the haphazard jumble of products they have purchased while not being cautioned enough. Most of these purchases are done to fit in a trend and are often to please the society they are around rather than personal desires.

 

One after another, the oligarchs set up traps for the world and yet again and again we have been seemingly fallen for it. May it be big fast food chains labeling every ultraprocessed junk as “high in protein” whilst hiding the fact that the same products are also high in processed fats and preservatives or having addictive ingredients which release dopamine and makes the buyer destined to repurchase.

 

People often call this impulse buying “convenient” for it is delivered on doorsteps. In some cases it may be accuarte, but in truth it is another method of making people becoming indolent and shiftless. A 10 minute walk to the supermarket is avoided when apps like doordash are introduced to deliver groceries to doorsteps- the same 10 minute walk which is without a debate must for all ages. Not only is this extremely harmful for the human body physically but it has its dangerous impacts on psychological health leading to high profile cases of depression and isolation.

 

These habits start slow and seem innocent, until they become addictions and empty bank accounts while also destroying an individual’s ability to live a life in which pleasing others is not a priority. This trend does not seem to stop anytime soon- nevertheless it is expanding endlessly in all countries, cultures and environments. Even in this cycle the rich gain tremendously while the poor pay unconsciously thinking that their lives are improving. This is modern slavery where chains are replaced by computers given to people in their hands and control their lives through it.

Similar Posts

  • Pakistan funding for Indian students?

    Foreign funding. Say those two words anywhere in Pakistan and watch the room go quiet. Say them in India this week and watch a whole government minister lose his job. Funny how the same phrase behaves so differently depending on which side of the border it lands on. Let us start with what happened in Delhi. Young people gathered under the banner of the Cockroach Janta Party. They protested against paper leaks in the NEET medical entrance exam. Police used batons. Some Indian voices claimed the protest was foreign funded, blaming Pakistan and mysterious outside money. Delhi police blocked hundreds of social media accounts linked to Pakistan, saying they were spreading a misleading campaign. A court petition even asked for an investigation into whether the protest was part of a larger foreign conspiracy. The protesters denied all of it. They said the movement began with more than two million students whose futures were shaken by exam irregularities. Political analysts backed them up too, saying the foreign conspiracy story gets pulled out every time young Indians get loud, whether it was the farmers’ movement or the citizenship law protests. This time the story did not stick. Even people inside the ruling party joined the protest, so the usual blame game lost its bite. Now bring the mirror to Pakistan. Here too, foreign funding is the favourite accusation of anyone who wants a protest silenced without answering its actual questions. And here, a special category exists. Indian funding and Jewish funding are treated like radioactive material. Mention either one, proven or not, and the conversation stops being about exam leaks or student rights and becomes about loyalty and conspiracy instead. It is a convenient trick. It lets institutions avoid explaining themselves. So here is the honest question worth sitting with. Where are our own protests? Cambridge examination papers, the ones sat by thousands of O and A Level students across Pakistan, have leaked multiple times in recent memory. Multiple times. Not once, not by accident, but repeatedly. And what followed? No sustained protest. No serious public inquiry that anyone can point to. No Jantar Mantar moment. Students who spent months preparing, whose merit and hard work were undercut by a leaked paper, largely absorbed the unfairness and moved on. Compare that to young Indians who stayed on the streets for ten straight days facing tear gas until a minister resigned. Then there is the PMDC advertisement mess, freshly reported by Minute Mirror. The Pakistan Medical and Dental Council published a public notice meant to guide students planning to study medicine abroad. Instead of guiding them, it confused them. The wording suggested that every Pakistani student headed abroad, even to Harvard or Cambridge, needed to clear the MDCAT exam first. Senator Anusha Rahman raised the alarm in a Senate committee meeting, pointing out that thousands of students aiming for universities in the UK, US, Canada and Australia were left anxious over a rule that turned out not to apply to them the way the advertisement implied. The PMDC president eventually admitted the wording needed review, and that the requirement was actually meant only for specific cases involving certain university rankings or flagged countries. A body meant to protect students ended up frightening them through careless drafting. And still, no march. No sit-in. No sustained public pressure demanding accountability for a mistake that could have derailed real academic plans. Indian students proved something important this week. Persistent, peaceful pressure can still move a government, even one that prefers to change the subject with conspiracy theories. Pakistani students have every reason to ask themselves why similar failures at home, paper leaks, unclear MDCAT policy, confusing regulatory advertisements, are met with silence instead of the same organised anger.

  • Celebrating freedom through zero poverty

    On August 14, 2026 the independence day was celebrated with great fanfare. This year a Norwegian team was also here to foster business opportunities. Norway is one of the five Nordic Welfare states (Norway, Finland, Sweden, Denmark, Iceland). Foreign Minister Espen Barth Eide arrived in Islamabad on August 13, 2026 on a commercial flight. He carried his own luggage. The embassy staff received him and drove him to his hotel. He then held meetings with the foreign minister, prime minister and the chief of defense forces. Being a welfare state, every citizen there is covered from cradle to grave, with no worries. No one is left out to rot in the cold. The Government Pension Fund Global of Norway is valued at $2.39 trillion. Surplus oil and gas revenues are invested to support public services and pensions. During my days at the Literacy Commission, we received a telephone call from the Embassy of Norway. A visiting delegation wanted to meet the Director of the Punjab office. As adviser I was present in the meeting. We were surprised by their agenda. About 40,000 Pakistanis reside in Norway who get married to girls of their own village. These brides then join their husbands to live in the new land. The embassy was very keen to open a school in their home town to educate and train them to assimilate with the Nordic way of life. The purpose was total inclusion with no exclusion. It reminded me of Allama Iqbal’s verse, ‘Har Fard Hai Millat Kay Muqadar Ka Sitara’ (Every individual is the rising star of the nation). No one can be left behind to drag down the nation. While freed colonial states like India and Pakistan have failed to overcome the menace of poverty, China has succeeded. It calls for major soul searching. While the People’s Republic of China (PRC) is on track to dominate the world, we lag behind. Human development is at the core of the Chinese development model. Education and health are taken very seriously. The state acts like a mother; it facilitates its citizens. Resources are protected and spent on the welfare of the people. The PRC has a single party system that focuses primarily on the economic emancipation of the entire nation, not only of a selected few. In recent years India has advanced economically, but poverty persists mainly because of the uneven sharing of resources and opportunities. Norway presents a model of harmony where human freedom and economic growth have been balanced. In the original Pakistan Peoples Party manifesto, it was termed Mixed Economy or Islamic Socialism. While some basic industrialization was needed in the country, for which SOEs (State Owned Enterprises) were created, the nationalization of running industries did not sit well. Perhaps the loss of C.M. Latif’s BECO was the biggest loss, which should have been reversed through de-nationalization. Dr Muhammad Amjad Saqib of the Akhuwat Foundation believes that poverty can be overcome through freedom of mind and easy access to financing. His foundation provides interest-free loans while running a residential university with no fee. The Indus Hospital has a similar model of providing medical coverage free of cost. Despite these private efforts, poverty remains a major challenge for Pakistan. Equitable distribution of resources requires a major reduction in state expenses. Like time, public money has to be carefully handled, as it is always in short supply. Flamboyance, fanfare and protocol consume resources which could be put to better use. Freedom for all comes through sharing and hand holding, not sloganeering. I am not sure if the visiting foreign minister was impressed or concerned by our style of celebrating our independence. Norwegian investments will be a test of the success of his visit. But the poor fellow had to carry his own luggage on the way back and take a taxi upon arrival to reach his residence unnoticed.

  • A Second Great Wall of Trust: Why Only China Can F…

    By General Ghulam Mustafa & Arshad H Abbasi  We have stood together at the foot of the Great Wall of China more than once at different times, but today a thought has returned to both of us, unspoken until now. The Wall runs some 21,196 kilometres across dynasties and deserts, built stone by stone over centuries to secure a civilization’s frontier. Pakistan’s own most dangerous frontier — the Durand Line separating us from Afghanistan — runs roughly 2,625 kilometres, barely an eighth of that length. If a civilization on the scale of China could raise a barrier of that magnitude with the tools of the third century BC, then securing a border less than an eighth as long, with the tools of the twenty-first century, cannot be beyond the reach of the partnership Beijing and Islamabad have built. We do not ask China to build us a wall of stone. We ask Beijing to help us build something sturdier: a wall of enforced accountability against the militants using Afghan soil to bleed Pakistan dry. That bleeding is not a metaphor. Since the Afghan Taliban returned to power in Kabul, the Tehreek-e-Taliban Pakistan has operated with a freedom of movement across our western border that it never enjoyed before. Balochistan burns. Khyber Pakhtunkhwa buries its soldiers and its schoolchildren in the same week. And now the shockwaves have reached Punjab, the country’s demographic and economic core. Every honest accounting of this violence traces back to the same source: sanctuary, training, and logistical freedom on Afghan soil, tolerated or unchecked by an administration in Kabul that owes its survival, in no small part, to Chinese patience and Chinese capital. This is why we write to Beijing, and to Beijing specifically, rather than to Washington, Brussels, or Moscow. Survey after survey inside Pakistan finds that well over eight in ten of our citizens consider China, not any Western power, to be Pakistan’s true friend. Our leaders have called this friendship higher than the Himalayas and deeper than the ocean, and we do not repeat that line as ceremony. We repeat it because it is the only frame in which Beijing can hear what we are about to say plainly: no other country on earth holds the leverage over the Taliban that China holds, and no other country has more to lose from squandering it. Consider what China has already built in Afghanistan without formal recognition of its government. The Xinjiang Central Asia Petroleum and Gas Company signed a twenty-five-year contract to develop the Amu Darya oil basin, committing roughly $150 million annually and scaling toward $540 million over three years. State-backed firms continue to negotiate the long-stalled Mes Aynak copper concession, one of the largest untapped copper deposits on earth, alongside serious interest in Afghan lithium and iron ore. Beijing has cut tariffs on 98 % of Afghan imports. An active Chinese embassy operates in Kabul today, accepting Taliban-appointed diplomats, even as formal recognition is withheld. This is not incidental engagement. This is the deepest economic relationship any major power currently has with the Taliban administration, and it gives China something no airstrike or sanction regime has ever given anyone: the ability to make continued investment conditional on results. We are asking Beijing to use that leverage with the same discipline it has already shown in defending its own security interests. China has made clear, repeatedly and without apology, that it will not tolerate the Turkistan Islamic Party or East Turkistan Islamic Movement fighters operating from Afghan territory against Xinjiang. We are asking only that China extend that identical, non-negotiable standard to the Tehreek-e-Taliban Pakistan and its allied networks operating against us. If Kabul can be made to understand that Chinese mining contracts, Chinese tariff relief, and Chinese diplomatic cover all depend on a genuine, verifiable crackdown on TTP sanctuaries, this insurgency does not need years to end. It needs a Kabul administration that finally has more to lose from harbouring militants than from disowning them. But security pressure alone will not hold, and here we want to be honest about what Afghanistan actually needs from its neighbours, China chief among them. Afghanistan’s national literacy rate stands at just 37 % — 52 % among men, a mere 27 % among women — and UNESCO reports that more than nine in ten ten-year-olds in the country cannot read a simple sentence. Two point two million adolescent girls remain locked out of secondary school entirely, the only country on earth to enforce such a ban, at a projected cost to Afghanistan’s own economy of nearly $9.6 billion in lost potential by 2066. No pipeline, no copper mine, and no railway line will stabilize a country where the next generation cannot read the contracts, safety manuals, or engineering plans that would let them run these projects themselves. It is China’s duty, as the neighbour with the deepest economic stake and the clearest long-term interest in a stable Afghanistan, to make literacy, vocational training, and the reopening of girls’ education a hard condition of its investment — not out of charity, but because an illiterate, disenfranchised population is the same population the TTP and ETIM recruit from. Afghanistan does not need a foreign army. It needs classrooms, teachers, and a workforce equipped to build the country’s own future, backed by an investor patient and disciplined enough to insist on it. Every failed intervention in Afghanistan’s modern history has shared the same flaw: outsiders who came to fight a war, not to build a neighbour. Britain came and left. The Soviet Union came and left, at ruinous cost to itself. NATO and the United States spent two decades and did not leave functioning institutions behind them. China is different in the one respect that matters most: China is not leaving. It shares a border with Afghanistan. Its investments are measured in decades, not electoral cycles. And it has, through the Belt and Road Initiative and the China-Pakistan Economic Corridor, already built the template for what real

  • China High-Quality Opening and Socialist Market Ec…

    Since 1949, China has been developing a model of the Socialist Market Economy with Chinese Characteristics (SMECC). These efforts accelerated after the introduction of the 1978 reforms. President Xi’s rise to leadership of the CPC has added new dimensions and dynamics to the process of creating the SMECC model. President Xi believes that the Socialist Market Economy with Chinese Characteristics (SMECC) is an integral part of Socialism with Chinese Characteristics and a Community with a Shared Future. The SMECC model promotes the market by acknowledging its role in allocating resources and driving market volatility. At the same time, the SMECC model gives due weight to the state’s role. Rather than placing the leading role on the market, it places it on the state and institutions to ensure fair markets, equal opportunities, and fair competition among market participants, so the market functions smoothly. In a nutshell, market forces drive volatility to unlock the full potential of resources and markets; the state protects people’s interests, especially those of marginalized segments of society, the state, and the private sector. However, China believes it cannot build an SMECC model without establishing mutually beneficial economic linkages with other countries. To achieve this goal, China adopted opening up as a core objective of its reforms and has pursued it with sincere dedication since 1978. President Xi refined the concept and introduced the slogan of high-quality opening up, meaning that opening up must benefit people, not only businessmen or the state. He has made high-quality opening up an integral part of the Chinese economy in the New Era. Moreover, President Xi Jinping envisioned that China must open up to play a positive and leading role on the global stage. China adopted a comprehensive policy and plan to ensure high-quality opening up. First, to strengthen opening up, China deemed it necessary to invite the global business community to invest in the Chinese market. Thus, China began engaging foreign investors by expanding the catalog of encouraged industries for foreign investment, including new areas. Over the last decade, the catalog has changed significantly. In 2017, the catalog had 987 items. Of those, 348 were national, and 639 were regional and area-specific. The list has seen a major turnaround since then, and the 2025 catalog has 1678 items. It includes 619 national-level items, and 1060 are region-specific. The major objectives of expanding the catalog are 1) to encourage investment in manufacturing and supply chains, 2) to encourage investment in the Western region, and 3) to integrate the development of services, manufacturing sectors, and investment in the untapped Northern region. In the 2025 catalog, China focuses on: 10) Development and production of nucleic acid pharmaceuticals; 2) R&D and manufacturing of zero‑magnetic medical devices; 3)Smart testing and inspection instruments; 4) High-speed cameras and precision imaging equipment; 5) Intelligent energy management systems and related monitoring devices; 6) Design and production of deep-sea robots and specialized marine equipment; 7) Key technologies for gas-fired power equipment; and 8) R&D and production of core components for industrial robots. Simultaneously, China offers incentives such as tax exemptions on imported equipment, preferential land access, and lower corporate income tax. For example, China has introduced special incentives for investment in the Western region, including a 15% corporate income tax rate if the investor meets certain criteria. The government will also offer a special tax exemption for reinvestment in the country. Industrial land will be provided on a priority basis, and the base price for land transfer has been reduced by up to 70% to support industry setup. Moreover, equipment for self-use will receive a customs duty exemption. Second, President Xi has taken many innovative steps to accelerate and deepen opening up, with the China International Import Expo (CIIE) standing out above all. CIIE is a unique initiative in human history, as no other country has ever launched an import expo. This demonstrates the Chinese leadership’s determination to foster mutually beneficial economic linkages. It counters the liberal economic philosophy, which focuses on maximizing profit without giving due regard to others’ interests. CIIE is changing this traditional concept and trying to present a mutually beneficial model for global trade. Third, the launch of island-wide independent customs operations in the Hainan Free Port is another initiative that demonstrates China’s willingness to create more opportunities for the world. It is a step ahead of previous initiatives and aligns with President Xi’s vision. President Xi believes that amid a wave of protectionism, restrictions, anti-globalization movements, trade wars, and a my-country-first mentality, China must act as a beacon of hope for global economic development and globalization. To do so, China must deepen reforms and create concrete opportunities, not just talk. Therefore, the initiative is not only facilitating trade but also providing space for the global community to explore a new world of opportunities. How? It brings global businesses to Hainan FTP, where they interact to find opportunities not only in China but also in other countries. Data show that 9,600 foreign enterprises operate in Hainan, and investors from 170 countries and regions have invested. Fourth, China is not only inviting investment but also working to bridge the global investment gap. This is another way to create linkages and further open the Chinese market and economy to build the SMECC model. Therefore, China launched the Belt and Road Initiative to create economic opportunities. China has invested almost US$ 1.5 trillion and mobilized more than US$ 3 trillion from other countries and sources. China has also enhanced trade with BRI countries. China also launched the Global Development Initiative to help the world pursue sustainable development. According to data, China has invested more than US$ 23 billion under GDI. Moreover, China established the Asian Infrastructure Investment Bank to meet countries’ investment needs and bridge the investment gap. In 2025, total investment disbursements exceeded US$ 38 billion. China is also deepening economic openness through its modernization drive. President Xi believes that to achieve modernization objectives, China must be deeply engaged with other economies worldwide. The 15th Five-Year Plan further

  • Increasing Pakistan’s Water Resilience

    Stockholm Resilience Centre defines resilience as the capacity of a system to deal with change and continue to develop. System can be an individual, a forest, a city or an economy. In simple words, resilience refers to the ability of an ecosystem to deal with disturbances and returns to its former state. When it comes to water resource management in Pakistan, unfortunately, we are not managing our water resource as sustainably as we should. WWF Pakistan points out a robust difference in water consumption between communities in Pakistan. Those who can afford uses 10 times more water than global average that stands at 10 gallons a day. On the contrary, poor lacks access to water in Pakistan. How sad it is that there exist two different water realities in Pakistan. On one hand, we have people that uses 100 gallons of water each day. On the other hand, we have masses that don’t even have access to water. We must put an end to existing water inequality in Pakistan. Water forms the backbone of our society and economy and without sustainable water management practices in place, we can neither have socially equitable society nor can we achieve sustainable economic growth for Pakistan. We must ensure that each person in Pakistan should have access to clean water regardless of geographical location and financial resources at disposal. If we really want to achieve Sustainable Development Goals (SDGs) for Pakistan, we must end water inequality in Pakistan. An access to clean water is a basic human right and thus it should be available to all in the country. It is important to mention here that each of the 17 Sustainable Development Goals (SDGs) is strongly coupled with how we manage water as a natural resource. If we mange water wisely (with tomorrow in mind), we can easily achieve all 17 SDGs for Pakistan. However, an unsustainable water resource management will act as Achilles heel and prevent us in realizing Sustainable Development Goals. We certainly need a paradigm shift in managing water as a resource in Pakistan. Ministry of Planning, Development and Special Initiatives (Government of Pakistan) highlights that at the time of independence, per capita water availability in Pakistan was over 5000 cubic meters each year. Unfortunately, today, per capita water availability in Pakistan is sharply reduced to roughly 1000 cubic meters per person each year. In other words, each person in Pakistan now only has 1/5 of the water available every year, when compared to 1947 (at the time of independence). Public policy makers in Pakistan must tackle decreasing per capita water availability in Pakistan with utmost seriousness and do all it takes to tackle it in the most sustainable manner. Before we head on to solutions, we must understand the root causes of decreasing per capita water availability in Pakistan. According to Australian Centre for International Agricultural Research (ACIAR), population in Pakistan has increased 7-fold since independence in 1947. Naturally, when we distribute the same amount of water we have each year on 7 times more population, the per capita water availability in Pakistan would then sharply reduce. ACIAR then stresses on the fact that irrigated agriculture in Pakistan consumes 95% of surface water supply in the country. Another report from Pakistan Council of Research in Water Resources (PCRWR) highlights that irrigated agriculture consumes 93% of the available water resource and acts as the single largest sector of economy employing 44% of the labour force, generating 60% of the foreign exchange earnings and produces roughly a quarter of Pakistan’s gross domestic product (GDP). The already spoken report from PCRWR then points out that Pakistan waste 60% of water from canals to farm gates. Do you know that per capita water storage ability of Pakistan is roughly 159 m3? On the contrary, the per-capita water storage ability of USA and Australia is over 5000m3, followed by China with a per-capita water storage ability of 2200m3, Egypt 2362 m3, Turkey 1402 m3 and Iran with 492m3. PCRWR further indicates that inadequate water storage ability has forced Pakistan to lose 120 BCM of water during floods of 2010, 2012 and 2014. If Pakistan had ample surface water storage infrastructure in place, it could had saved at least half of 120 BCM of surface water that could then be used to increase per-capita water availability in the country. The remaining 60 BCM of floodwater could restore Indus River Delta where many species are fighting for their survival due to reduced river flow. There is a dire need for Pakistan to build small, medium and large dams to store surface water. Doing so, will increase surface water availability on year-round basis, decrease flood related damage to agricultural lands and infrastructure, increase per-capita water availability, reduce reliance on underground water, recharge aquifers and mitigate their depletion. We have what it takes to build a series of small, medium and large dams in Pakistan to harvest floodwater during monsoon season. Do you know that 1 billion cubic meters of water has 1 trillion litres of water? Now imagine, if 50 litres of water cost 1 USD, the price tag of 1 billion cubic meters (or 1 trillion litres) of water would be 20 billion USD. Thus, a cumulative cost for 60 BCM of floodwater would roughly be USD 1200 billion. Now, if we would sharply reduce the already spoken figure to its one-tenth, the cost would still be a whooping USD 120 billion for 60 BCM of floodwater. We must understand that this is just the price of water. It is crucial to mention here that water forms the basis of all sorts of social and economic development, and we must learn to manage water sustainably to ensure a resilient Pakistan for all. We must invest heavily in constructing dams of all sizes to increase surface water availability and to enhance per-capita water in Pakistan. Here is an example. Do you know that Sweden has roughly 10,000 dams to manage surface water. It is quite simple, the

  • Youth, Extremism, and the Fight for Tomorrow

    Across the world, a quiet but powerful realization has taken hold among policymakers, educators, and security experts alike: the battle against extremism and terrorism cannot be won through force alone. It must be won in classrooms, community centers, sports fields, and digital spaces where young people spend their formative years. Youth, who make up more than half the population in many developing nations including Pakistan, represent both the greatest vulnerability and the greatest opportunity in this struggle. When disenfranchised, unemployed, and disillusioned, young people become easy targets for radical recruiters who promise purpose, belonging, and revenge for perceived injustices. But when engaged, educated, and empowered, that same demographic becomes the most formidable wall against violent ideologies. The logic is simple yet often ignored by policymakers fixated on military and law enforcement solutions. Extremist organizations have long understood that idle, aggrieved youth are their most fertile recruiting ground. Poverty, lack of education, unemployment, and a sense of alienation from mainstream society create psychological vacuums that radical narratives rush to fill. Counterterrorism strategies that ignore this reality and rely solely on kinetic operations may eliminate individual militants but do nothing to stop the conveyor belt producing new recruits. A zero-tolerance approach to extremism must therefore be twofold: uncompromising against violence itself, while simultaneously investing heavily in prevention through youth engagement. Several nations offer instructive models. Indonesia, home to the world’s largest Muslim population, faced a serious extremist threat in the early 2000s following the Bali bombings. Rather than relying exclusively on security crackdowns, the government partnered with religious scholars and civil society organizations to run De radicalization programs specifically targeting young former militants and at-risk youth. These programs combined vocational training, religious counter-messaging, and psychological support, helping thousands reintegrate into society while simultaneously building a broader national narrative of moderate, tolerant Islam that appealed to younger generations disillusioned with violent rhetoric. Denmark’s Aarhus Model, developed to address the flow of young citizens joining the Islamic State in Syria, similarly emphasized rehabilitation over pure punishment for youth who had not committed serious crimes. Mentorship programs paired returning young people with community figures, psychologists, and former extremists who had themselves walked away from radical ideologies. The approach recognized that shame and exclusion often push vulnerable youth further toward extremist communities that offer unconditional acceptance, whereas structured reintegration paired with firm legal consequences for actual violence creates pathways back to mainstream society. The United Kingdom’s Prevent strategy, despite facing criticism over profiling concerns, demonstrated the value of embedding counter-extremism awareness within schools and universities, training teachers to recognize early warning signs of radicalization and intervene before ideological commitment hardens. Meanwhile, Nigeria’s response to Boko Haram insurgency increasingly incorporated youth-focused economic empowerment programs in the northeast, recognizing that widespread poverty and lack of opportunity in the region had been ruthlessly exploited by militant recruiters promising financial incentives to jobless young men. For Pakistan, which has paid an enormous price in blood and treasure fighting terrorism over the past two decades, these international examples carry urgent lessons. The country’s youth bulge, with a median age below 23, is simultaneously its greatest asset and its greatest vulnerability. Regions historically affected by militancy, including parts of Khyber Pakhtunkhwa and Balochistan, continue to suffer from inadequate educational infrastructure, high unemployment, and limited access to vocational training, conditions that extremist networks have historically exploited with alarming success. A national strategy that couples uncompromising military and intelligence operations against active terrorist networks with sustained, well-funded investment in youth education, sports programs, technical training, and civic engagement could fundamentally alter the recruitment landscape over a generation. Digital literacy must also become a central pillar of this strategy. Extremist recruitment has migrated substantially online, where algorithms on social media platforms can inadvertently funnel vulnerable young users toward increasingly radical content. Countries that have invested in digital counter-narrative campaigns, training young social media influencers and content creators to actively challenge extremist messaging with authentic, relatable content, have seen measurable success in disrupting online radicalization pipelines. Pakistan’s own vibrant youth culture, increasingly connected through smartphones even in remote areas, could be harnessed similarly if government and civil society organizations invest in training a new generation of digital counter-extremism voices. Ultimately, the fight against terrorism cannot be sustained through security operations alone, however necessary those remain against active threats. Zero tolerance for violence must be matched with zero tolerance for the conditions that breed it: poverty, ignorance, and hopelessness among the young. The examples of Indonesia, Denmark, the United Kingdom, and Nigeria demonstrate that no single formula guarantees success, but all share a common thread, treating youth not as suspects to be monitored but as partners to be invested in. For a nation like Pakistan standing at a demographic crossroads, the choice is stark and urgent: empower this generation of young people as guardians of peace, or risk watching extremist networks continue to recruit from among society’s most overlooked and underserved.

Leave a Reply

Your email address will not be published. Required fields are marked *