Gigi and Bella Hadid saddle up for Guest in Residence’s Western debut
The Hadid sisters are taking their sibling chemistry to the Wild West. Gigi and Bella Hadid have joined forces for Guest in Residence’s Fall 2026 campaign, with the supermodel sisters trading the traditional fashion studio for a cinematic Western setting complete with horses, cowboy hats, denim and plenty of attitude.
The campaign marks a significant new chapter for Guest in Residence, the fashion label founded by Gigi Hadid in 2022. Originally built around luxurious cashmere and knitwear, the brand is now expanding its universe with denim and a distinctly Western-inspired collection. The campaign’s setting a horse ranch surrounded by open fields and mountains gives the new direction a natural, Americana feel.
Bella makes her debut as a Guest in Residence campaign star, joining her older sister for a playful cowgirl face-off. In the teaser released on social media, the two models appear across from one another in a dramatic field before the campaign shifts into a series of Western-inspired images. The brand introduced Bella with the playful line, “We have a guest in the west,” announcing her arrival as its latest “cowgirl.”
The sisters’ looks reflect the collection’s new direction. Gigi wears a red striped sweater, coordinating neck scarf, jeans and a black cowboy hat, while Bella embraces a more rugged look in a red plaid shirt, layered cardigan, dark denim, leather chaps, Western belt and brown cowboy hat. The styling combines Guest in Residence’s familiar knitwear identity with the tougher, more relaxed language of Western fashion.
For Gigi, the collaboration is also a full-circle fashion moment. Guest in Residence was born from her love of cashmere and the sentimental pieces she inherited from her parents when she moved to New York as a teenager. The brand describes its mission as creating enduring pieces with the feeling of heirlooms, while encouraging personal expression. Since its launch, the label has expanded from its original cashmere focus into sweaters, cardigans, pants, loungewear and accessories.
The choice of Bella feels particularly fitting. The sisters have long shared a connection to horses and the countryside, making the equestrian-inspired campaign feel less like a costume and more like an extension of their personal style. Vogue has previously described both Hadid sisters as “horse girls,” highlighting their longstanding relationship with riding and rural life.
With Bella now officially stepping into the Guest in Residence world, the Fall 2026 campaign signals that Gigi’s brand is ready to broaden its identity. From cashmere staples to denim and Western-inspired dressing, Guest in Residence appears to be evolving while keeping its original emphasis on comfort, character and pieces designed to last.
And if the Hadid sisters on horseback are any indication, the brand’s next chapter is looking anything but quiet.
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