Kim Kardashian pokes fun at bar exam in new campaign
Kim Kardashian has turned one of her biggest career setbacks into a bold marketing moment with the launch of her new energy drink brand, UPDATE. The reality star and entrepreneur used humour to address years of public scrutiny over her legal journey, delivering a witty response to criticism about her bar exam results.
The campaign was unveiled through a promotional video in which Kardashian appears at a mock press conference, fielding questions about her busy lifestyle, business empire and legal studies. The commercial was designed to introduce UPDATE, an energy drink that she co-founded, while showcasing her ability to laugh at herself.
During the video, Kardashian jokes about the questions she constantly receives from the public. She says, “People are always asking about all of the work I’ve gotten done… They always ask, ‘Kim, how do you do so much? Kim, how do you keep going? Kim, are they really real?’” She then credits her energy to UPDATE before the ad takes another humorous turn.
The commercial’s biggest moment comes when celebrity attorney Gloria Allred asks Kardashian, “Did she even ever pass the bar?” Without hesitation, Kardashian responds, “No, I didn’t pass the bar. I raised it.” The line has quickly gone viral, with fans praising her confidence and sense of humour in addressing a topic that has often attracted criticism.
Kardashian’s legal journey has been closely followed for years. After completing a six-year law apprenticeship, she sat for the California Bar Exam in July 2025 but did not pass. Despite the setback, she publicly vowed to continue studying until she becomes a qualified lawyer, saying she has no intention of giving up on her goal.
The launch of UPDATE marks another expansion of Kardashian’s growing business portfolio, which already includes the billion-dollar shapewear brand SKIMS and several other successful ventures. The new drink is marketed as a modern energy beverage designed to help users stay focused throughout the day without the usual caffeine crash.
Fans have widely praised Kardashian’s latest campaign, calling it a clever example of self-deprecating humour and smart branding. Many social media users said the entrepreneur successfully transformed criticism into a memorable marketing moment, proving once again her ability to keep people talking while expanding her ever-growing business empire.