Understanding car and Driver Road Tests: Reintroducing the 928 for 9/28
In their June 1977 issue of Car and Driver, the editorial staff labeled the Porsche 928 as “the best Porsche ever.” That was a lofty claim even at the time, even if Yates had labeled the Mercedes 450SEL 6.9 “the best car” just a year prior. In this piece, entitled Porsche Re-Introduces the Sports Car, David E. Davis, Jr., L.J.K. Setright, and Brock Yates each gave their respective take on the new front-engined V8 Porsche during an early 1977 press launch. Today is 9/28, so what better day to revisit?
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First code-named 911 H, the 928 was conceived in 1971; by 1974, 200 million Deutschmarks had been committed to the project. This came at a time when most big manufacturers were struggling. Porsche chairman Dr. Ernst Fuhrmann put it thusly:
“In 1974, mind you…nobody would give you a penny for the future of the sports car. There was an energy crisis, a recession, and most of the people running car companies had—I don’t know how to say this nicely in English—uh, brown in their underwear. But we went ahead. We couldn’t look back.”