cheap deals longer

Cheap deals are no longer enough

ByJustpaste.in

Major fast food chains in the United States, including McDonald’s are finding it harder to attract customers simply by offering cheaper meals and discounts.  Recent second quarter results show that price is still important but customers are now looking at other things too including food quality new menu choices and better service.

Over the past two years, US fast food companies have used low-cost deals and promotions to attract customers affected by inflation.  However recent results suggest that discounts alone are no longer enough to keep customers coming back.

The chains that performed better were those that combined affordable deals with new menu items better food quality and an easier customer experience.

Taco bell sees strong growth

Taco Bell owned by Yum Brands has focused on simple and clearly priced deals instead of offering large discounts across its entire menu. Its $5, $7, and $9 meal boxes became popular with customers. The company also added new menu items encouraging customers to buy more than just the discounted meal.

Rachel Royster director of strategic planning and innovation at food-service consultancy Kinetic said value deals work best when customers can easily understand what they are getting and do not feel they are being attracted by a cheap offer only to face higher prices later.

Taco bell reported a 7% increase in same store sales during the quarter. McDonald’s by comparison, recorded a 1.3% increase in global comparable sales.

McDonald’s faces challenges

McDonald’s also introduced low cost options including a menu with items priced below $3 and a $4 breakfast meal.  However the company’s performance was weaker than expected.

McDonald’s CEO Chris Kempczinski said about two thirds of the decline in customer traffic came from people who were already loyal McDonald’s customers.  He said the problem was mainly with how the company’s strategy was carried out rather than the strategy itself.

Low income customers remain 

Under pressure

Results from other fast food companies also show that discounts have not completely solved the financial pressure faced by lower income customers.

Wendy’s introduced its Biggie Bag value deals starting at $5. Despite these offers its US same-store sales fell by 7%, and the company withdrew its yearly financial forecast. Wingstop also offered several promotions including $1 chicken wings

but its US same store sales dropped by 7.5%. Wingstop CEO Michael Skipworth said sales were weaker in urban areas where many families are facing greater financial pressure.  In higher income areas however restaurant visits increased by as much as 9%.

The company’s shares have also fallen sharply over the past six months.

Analyst Matt Curtis of D.A. Davidson said the large number of promotions from different fast food chains has made it harder for customers to compare offers.  Customers are now taking more time to compare deals and choose what gives them the best value.

Being the cheapest is not enough

The second quarter results also show that a restaurant does not have to be the cheapest option in the market to succeed.

Burger King owned by Restaurant Brands International was among the chains that performed better.

Company officials credited its strong US sales to promotions such as “2 for $5” and “3 for $7,” along with improvements in operations and menu quality.

Restaurant consultant John Gordon said Burger King is offering discounts but it is not relying on deep promotions all the time.  The company has also changed the way it presents its offers instead of constantly competing on the lowest possible price.

Domino’s and Chipotle also perform well

Domino’s Pizza benefited from value-focused offers and loyalty programs.  These efforts helped bring more customers to its restaurants and support sales.

Chipotle Mexican Grill also reported strong results.  The company kept its price increases relatively limited, at around 1% to 2%.

Chipotle CEO Scott Boatwright said value is not only about lower prices or discounts. It can also include convenience better service and new food choices.

Customers want more than cheap food

The latest results from the US fastfood market suggest that customers are becoming more careful with their spending.

While affordable deals remain important

people are also looking for good food better service convenient experiences and interesting menu options.

For fast food companies the message is clear being cheap may attract customers but offering better overall value is what can keep them coming back.

Similar Posts

  • Window cleaning legend Terry Burrows keeps World record

    ByJustpaste.in

    Cleaning windows may seem like a simple job but doing it at a world class level takes years of skill and practice. That is why 71 year old Terry Burrows is still considered one of the best professional window cleaners in the world. Speaking to a British newspaper Burrows said that many people half his age cannot do what he does.  He explained that professional window cleaning is a skill that requires proper training not just hard work. Burrows who still competes in the Window Cleaning World Cup is often called the “Usain Bolt of window cleaning.” In 2009 he set a world record by cleaning three 45×45 inch windows in just 9.14 seconds.  His record remains unbeaten. Under competition rules every contestant uses the same equipment including a 12-inch squeegee a 14-inch T-bar an applicator cover a bucket of water window cleaning detergent and a scrim cloth. Competitors must clean all three windows as quickly and perfectly as possible. During the event three judges watch closely as contestants use a special S-shaped squeegee technique. They then wipe away any remaining marks with a scrim cloth before shouting “Stop” which ends their time. Even after 17 years no professional window cleaner has managed to break Terry Burrows remarkable world record.

  • Are protein supplements safe for teens?

    ByJustpaste.in

    Fitness and bodybuilding are becoming increasingly popular among young people. Many gym goers and athletes use protein powders and other supplements to build stronger muscles and improve their physical performance. But are these products always safe? A medical study published in the Proceedings journal of Baylor University Medical Center examined the effects of protein supplements. The researchers described protein powder as a “double edged sword” because it can be useful in some situations but may also cause problems when used incorrectly or unnecessarily. Protein is important for growing bodies The teenage years are an important stage of physical growth.  Protein helps the body build and repair muscles strengthen bones produce hormones and enzymes support the immune system and maintain overall growth. Most young people can get enough protein from a balanced diet. Foods such as milk, yogurt eggs, lentils, beans soy, fish, chicken lean meat nuts and seeds are good sources of protein. When are supplements needed? Many young people start drinking protein shakes after joining a gym playing sports or watching fitness videos on social media. Experts advise against using protein powders simply because a friend gym trainer or social media influencer recommends them. However some young people may need extra protein because of intense training dietary restrictions or certain health conditions. In such cases supplements should be used only with advice from a doctor or qualified nutrition professional. More protein does not mean more muscle Taking large amounts of protein does not automatically lead to bigger or stronger muscles.  Muscle growth also depends on regular strength training, enough calories proper sleep, rest and individual factors such as genetics. Taking more protein than the body needs can also add extra calories to the diet and may contribute to weight gain especially when physical activity is low. Some protein powders may contain extra ingredients. Some protein powders available in the market may contain added sugar artificial sweeteners, herbal ingredients extra calories or stimulant substances. The quality of supplements can also vary. Some products may not be tested as carefully as medicines which can create a risk of unwanted or undeclared ingredients. Who should be more careful? Young people with kidney disease or certain metabolic conditions should not take high protein supplements without medical advice. Anyone who is replacing regular meals with several protein shakes every day following an extremely restrictive diet or experiencing stomach problems after using protein powder should stop and seek professional advice. Protein shakes are not a replacement for food. Protein shakes cannot replace a healthy and balanced diet. Regular foods provide much more than protein. They also supply fiber healthy fats, vitamins minerals calcium iron and other nutrients that are important for healthy growth and development. Healthy habits come first for most young people, a balanced diet, regular exercise proper sleep and enough rest are the foundation of good health and fitness. Protein supplements can be helpful in specific situations but they should not be used simply because they are popular. If extra protein is needed it is best to choose the right amount and product with guidance from a qualified health professional.

  • Survey finds divide over AI

    ByJustpaste.in

    A new report from the Pew Research Center shows that artificial intelligence (AI) experts and the general public have very different opinions about the future of AI. While experts are mostly positive about its impact many people are worried that AI could replace jobs and create new challenges. According to the survey, 56% of AI experts believe the technology will have a positive effect on the United States over the next 20 years. In comparison, only 17% of the public share that view. Experts are more confident that AI will improve the way people work and help grow the economy. However many people are concerned that AI could reduce job opportunities especially in roles that depend on human workers. The report also highlights the jobs experts believe are most likely to be affected by AI. About 73% think cashier jobs could be replaced followed by truck drivers (62%) journalists (60%) factory workers (60%) and software engineers (50%). The public generally agrees with these predictions although only 33% believe truck drivers are at high risk. Both experts and the public agree that healthcare is one of the areas where AI can bring the greatest benefits. They believe AI could improve medical care and support better treatment. At the same time both groups are concerned that AI may not improve the accuracy of news or election coverage. The survey also found strong support for greater control over AI. Many respondents believe governments may struggle to regulate the technology effectively as it continues to develop. Another finding is the difference between male and female AI experts. Around 63% of male experts expect AI to have a positive impact on the United States compared with 36% of female experts. Women were generally more cautious saying the technology could have both benefits and risks. The report also notes that women remain underrepresented in the AI industry. Researchers suggest that increasing women’s participation in AI development could lead to more balanced technologies. They also point out that many jobs with a large number of female workers such as administrative and customer service roles are becoming more automated increasing the risk of job losses. Overall the report shows that understanding both expert opinions and public concerns is important. As AI continues to grow balancing its benefits with responsible rules and safeguards will be essential.

  • Surprising benefits of day old roti

    ByJustpaste.in

    Stale roti is usually less popular than fresh roti but experts say that properly stored roti from the previous day may have some possible health benefits. Research suggests that when cooked bread or roti cools down some of its starch changes into resistant starch.  A study found that roti stored for about 24 hours may contain more resistant starch than freshly made roti. This type of starch is digested differently from regular starch. May help control blood sugar Resistant starch is not fully broken down into glucose in the small intestine. Because of this eating cooled or day old roti may have a lower effect on blood sugar than fresh roti.  It may also help with better blood sugar control although more research is needed. May support digestion Resistant starch can support the growth of helpful bacteria in the large intestine.  If the roti is made from whole wheat flour its fiber content may also help improve digestion and reduce the risk of constipation. May keep you full longer The combination of fiber and resistant starch may help you feel full for a longer time. Day old roti can be part of a filling breakfast especially when eaten with foods such as yogurt, eggs or vegetables. A nutritious breakfast option Whole wheat roti contains fiber vitamins minerals and other useful nutrients.  When combined with other healthy foods it can be part of a balanced breakfast. Fresh roti is not necessarily less healthy It is important to remember that stale roti is not automatically healthier than fresh roti. Its nutritional value depends on the type of flour used how the roti was prepared and how safely it was stored. Most importantly leftover roti should be stored properly to prevent spoilage. If it develops an unusual smell taste mold or other signs of spoilage it should not be eaten.

  • |

    Favoritism at Civil Hospital Turbat

    ByJustpaste.in

    Patients visiting Civil Hospital Turbat deserve equal treatment, but many complain that this is not always the case. Poor patients often wait for hours to see a doctor, while the relatives or acquaintances of doctors are allowed to enter directly without waiting their turn. Such favoritism is unfair and causes great hardship to those who have no influence or connections. A public hospital should serve every patient equally, regardless of their social status or personal relationships. The hospital administration should ensure that all patients are examined according to a fair queue system and take action against any practice that gives unjust preference to certain individuals. Equal treatment is a basic right. Fairness and accountability are essential to restore public trust in Civil Hospital Turbat.

  • HEC new weighted policy: putting weight on research credibility

    ByJustpaste.in

    By Ali Abbas Pakistan’s Higher Education Commission (HEC) new weighted research policy has surely raised an eyebrow among a few academics nationwide. Before further dissecting the policy and its implications, it is pertinent to understand the role of HEC as a regulatory authority, which can help clear the air to a greater extent. As stated, “Regulatory”, it is important to accept that the Higher Education Commission of Pakistan is there to implement quality checks irrespective of the decision being popular or unpopular. So, with this lens, it is easy to understand why HEC is weighing this bold step of assigning weights to authorship and what must have been the shortcomings in the previous policy, despite the earlier policy’s apparent benefits. The new policy values first authors and corresponding authors more, acknowledging a reward for the initiators and potential stakeholders in the event that there are more than 3 authors. While HEC is not stopping co-authorship, it aims to credit researchers who have genuine contributions and are adding value as a lead or major contributor. It is entirely up to contributors to choose the number of other co-authors and their desired contribution and commitment in the research article. In fact, this should rather be seen as a measure of transparency that researchers who are expecting to get fewer marks for co-authorship will be doing less work in contrast to the first author. That can actually act as a yardstick for them to allocate their time to multiple projects to get their respective share/ count. However, not to undermine the researchers whose genuine intent surrounds a higher number of publications in less time with real contribution, it is a welcoming sign for authors who stay away from relationship-based and aided research. So, HEC, being a quality custodian of education and research practices for HEIs, has come up with a stance to curb research mills, fraudulent research, and fake authorship, where publications in friends’ journals and contributions following quid pro quo are compensated. And one never knows when these researchers who have worked as co-authors or fall last in the author list make it to the classes; their share of knowledge and impact may be a concern at times as well. The problem is even bigger, as not only papers with 20+ authors can be found, but researchers are co-authoring in different fields that may be beyond cross-domain collaboration. This is where HEC might have to respond and find this weighted policy as damage control.  Well, this research’s credibility is not Pakistan’s dilemma only, but something that is a world issue in a higher education setting. And when HEC addresses these concerns, it might act as a benchmark for other nations’ education systems, especially for the education and accreditation councils of similar demographics. Whether one favors or opposes it, HEC has devised something that raises major concerns, and that is to curb the need to distinguish between real and fake contributors. Now comes the point of demotivating international contributions from this weighted system, as raised by the affected prospective contributors. Well, though not every policy can avoid its collateral, the overall gain may be exploited as well. It is to be remembered that international collaborators are not to be linked with those weights; they can continue to collaborate at any number in the author list as they used to be, i.e., first or second or third, etc. In this case, the logic for local authors will remain the same as stated above about their respective contributions and rewards. The time and effort can then help in identifying multiple avenues as well. Again, there are always two sides to a coin, and in the current dynamics, where co-authorship has appeared to be a business deal, the side with the assigned weights policy bears more weight. Also, on the other hand, the offset can be made by allocating funds and instructing HEIs to devote funding to Gold open access, thus accelerating the pace of the first-author research. All in all, the new policy hints at increasing competitiveness and research credibility while leaving it to the test of time to see if it turns out to be a value addition for researchers by choice or by chance. About the author: Ali Abbas, PhD, works at Beaconhouse National University. He can be reached at aabbas724@gmail.com

Leave a Reply

Your email address will not be published. Required fields are marked *