Riba elimination ‘strategy paper’

For years, people uploaded photographs, videos and voice recordings believing they were sharing moments or building audiences. What many did not realise was that public material could become training data for artificial intelligence. Large AI systems may be developed using datasets containing personal information collected from websites and platforms. European regulators acknowledge that AI models can be trained on personal data, while the UK Information Commissioner says developers still need a lawful basis even when information comes from the open web. Training a general model and cloning a person are not identical. The first learns patterns across datasets; the second uses targeted samples to reproduce an identifiable voice or appearance. Yet both raise the same question: who authorised the use? A new proposition is emerging: instead of companies quietly collecting human material, people may knowingly license their faces, voices and movements for AI development or commercial digital replicas. In return, they could receive a one-time payment, royalties or a fee whenever their synthetic identity is used. This is beginning. Shutterstock operates a contributor fund that compensates contributors when material from its library is licensed for AI model development. SAG-AFTRA has negotiated protections for digital replicas. The voice platform Narrativ allows performers to set prices and advertising preferences for AI-generated versions of their voices, with payment for approved uses. At first glance, this is progress. People’s data has already been feeding digital systems, often without their knowledge, meaningful choice or financial benefit. A transparent marketplace could be fairer. At least individuals would know that a voice sample or facial scan was being collected. There would be a contract, and some value created from human identity could return to the human being. It could also create work. A person might license a recorded voice for educational narration in several languages. A model could approve a digital replica for advertisements without attending repeated shoots. People far from production centres might gain opportunities previously unavailable to them. But payment is not the same as protection. A person offered a modest amount may sign away far more than they understand. A broadly written agreement could allow a company to reproduce a face or voice for years, transfer it to other businesses, train additional models and place the replica in contexts the person would never endorse. The human receives one payment; the synthetic version may generate revenue indefinitely. Faces and voices are not ordinary digital products. A password can be changed after a breach. A face cannot. A cloned voice can imitate a family member, support a fraudulent request or manufacture a statement that was never made. The US Federal Trade Commission has warned that scammers can create convincing voice clones from short audio clips found online. The answer is not to ban every voluntary AI licence. It is to establish non-negotiable human protections. Consent must be specific, informed and renewable. Companies should state whether material will be used for training, identity replication or both. Agreements must define the product, audience, country, platform and time period. Permission for an educational video must not silently become permission for political advertising, gambling, medical claims, intimate material or religious messaging. Compensation should continue when the replica continues earning. Where a digital identity is repeatedly used, the person should receive royalties or per-use payments, not merely a small initial fee. Individuals should be able to set minimum prices, reject industries and see where their replica appeared. There must also be a genuine right to stop future use. Companies should delete source files, block new generations and notify third parties when a licence ends. Independent audits should test compliance. Strong security and penalties for leaks are essential because biometric material cannot simply be replaced. Every synthetic performance should carry visible disclosure and a machine-readable marker. The European Union’s transparency rules, applicable from 2 August 2026, require certain AI-generated or manipulated material to be identifiable and deepfakes to be disclosed. Labels will not prevent every abuse, but they help preserve the distinction between human action and machine-generated imitation. Children need stronger protection. Parents should not be able to permanently commercialise a child’s future identity. Any limited agreement should expire and require the individual’s fresh consent upon adulthood. Pakistan should treat this as urgent. As of 2026, the country still lacks a comprehensive enacted personal data protection law. This creates vulnerability just as international companies may seek diverse and comparatively inexpensive populations for AI training.  The greatest risk is not that humans will earn from AI. Fairly sharing value could correct years of silent extraction. The danger is that people will exchange permanent control for temporary payment. As AI advances, societies must recognise the face, voice and digital personality as extensions of the human person, not raw material waiting to be harvested. Without consent, continuing compensation, traceability and the power to say no, we may lose more than jobs or privacy. We may lose the trust that allows us to believe what we see, hear and recognise. AI should expand human possibility, not gradually replace human ownership of the self.

The role of media should not be confined to disseminating news and information but must also highlight public awareness regarding climate change. The media, in its reporting, is required to use appropriate terminology and diction to raise awareness, highlight the causes, and provide a way forward. The media, in its reporting, is expected to project the environment not as a resource to be used by humans but as a living environmental and ecological process that must not be disturbed by humans. For example, while writing such reports, if the media says that natural resources are diminishing or facing extinction, it must similarly highlight that the environmental system is being affected or impacted negatively . Recent studies have also reinforced this perspective. Penz and Fill (2022) observe that ecolinguistics promotes and fosters environmental awareness while supporting and strengthening the connection between humans and nature for sustainable development. In this context, Alexander and Stibbe (2014) argue that ecolinguistics plays a key role in highlighting the relationship between humans and the environment, as well as its impact on addressing environmental challenges and shaping a sustainable future. It is pertinent to highlight that while reporting any incident about environmental degradation or natural disasters, the media, apart from reporting, is also expected to provide solutions and a way forward to help face such incidents in the future. In reports about floods, wildfires, and rising temperatures, the media is also required to provide guidance and suggestions on how to combat or lessen the impacts of such environmental changes. The reporting must not be based only on presenting news and subsequently creating fear or chaos but must also give a sense of hope among people that through various techniques and the use of technology, such natural disasters can be managed effectively. The media must not consider floods, droughts, fires, or other environmental disasters merely as natural disasters but should link such impacts with environmental changes, industrial pollution, deforestation, human intervention with nature, and so on. Fairclough (1995), in his study, states that media should cover and highlight the areas that , on the other hand, are ignored and not given consideration by the masses. Therefore, the media is expected to sensitize the masses regarding such disasters and create a way forward to combat or tackle such environmental change disasters and their impacts on people and society as a whole. On the other hand, equally important is environmental equity or justice in society. It has been widely observed and noted that in floods, droughts, disasters, and environmental changes, the major impacts are faced by the underprivileged in society. It is the role and responsibility of the media to highlight and become a voice for such voiceless people, representing them and creating a sense of ownership among the poor and marginalized sections of society. The media is also required to highlight and create awareness among people about science and technology related to the environment and provide them with knowledge that through the use of such technology, they can tackle the horrors of disasters. The study of ecolinguistics reminds the media that humans are, in no way, different from society and can never be detached from society and vice versa. Hence, media reports are also expected to discuss humans, rivers, oceans, flora, fauna, biodiversity, and the ecosystem as a whole to give them significance and bring them into the limelight of the coverage. Media reporting is also required to use environment related terminology and diction, such as environmental war, ecological emergency, and other relevant terms, in its reports to highlight environment related information. Recent studies highlight that similes and metaphors have a significant impact on human thinking. Hence, the media is encouraged to resort to this method to mould public opinion towards environmental conservation and protection. Moreover, media personnel are required to engage in investigative journalism and cover incidents and events from different angles , examining their pros and cons deeply. If there are frequent flash floods in any area, the media is expected to discuss the causes and the role of concerned authorities in handling the incidents . Media houses, along with environmental protection organizations and other stakeholders, are required to impart knowledge and training to journalists. There is also a significant role for environmental funding organizations in sensitizing media personnel. In training sessions, they are expected to invite environmental experts, scientists, and scholars who have made significant contributions in this area. Media reports and the diction used therein have great significance. They must highlight a green and stable future through sustainable development initiatives and become partners in facing the challenges and effects of environmental degradation. They must give hope to people that the media stands with them and will continue contributing its responsible and positive role. This is the major objective of ecolinguistics. Societies such as ours widely need the use of ecolinguistics in the media.

Pakistan has a peculiar relationship with workplace merit. We talk about it constantly. Government departments are criticised for delaying promotions. Corporations are questioned over favouritism. Universities are urged to reward academic performance. Employers are told to retain talent. Media organisations routinely expose nepotism, extensions, political appointments and institutional injustice. But there is a question that is rarely asked: Do the organisations making these arguments follow the same standards inside their own walls? The question is particularly relevant to Pakistan’s media industry. Newspapers and television channels have considerable influence over how society understands fairness at work. They report on workers denied promotions, bureaucrats given extensions, senior officials superseded and institutions accused of favouritism. But journalism cannot demand accountability from everyone else while exempting itself from scrutiny. That is where the conversation around employee retention, promotions and extensions becomes uncomfortable. The Extension That Blocks an Entire Career Ladder In any hierarchical organisation, one senior position can determine the careers of dozens of people below it. When a person occupying a senior position retires, the organisation has several choices. It can promote someone from within. It can recruit externally. It can restructure the position. Or, where there is a genuine institutional requirement, it can retain the individual for a defined period. The problem begins when an exception becomes a culture. A six-month extension becomes another year. A temporary arrangement becomes a permanent arrangement. A retired employee is brought back. Another extension follows. Meanwhile, people below continue waiting. For them, the issue is not merely that someone has been allowed to continue working. It is that their own careers may have been placed on hold to accommodate someone else’s continued career. That distinction is often ignored in Pakistan. Even Dawn Has Written About This Problem Dawn itself has been among the publications highlighting the damage caused by prolonged temporary arrangements. In a May 2026 editorial titled “Ad hoc culture,” Dawn criticised the practice of keeping people in higher positions through prolonged temporary arrangements, noting that such practices can leave employees without formal promotion, financial benefits or recognition of seniority. It specifically highlighted the frustration of employees whose seniority is bypassed. That position is difficult to disagree with. In fact, it is precisely the position that responsible journalism should take. But it also raises a more uncomfortable question: What happens when the same principles are applied to the media organisations themselves? The Dawn Question Dawn has long presented itself as an institution committed to professional journalism, institutional accountability and workers’ rights. Its pages have repeatedly carried arguments in favour of merit-based promotions and against prolonged ad-hoc arrangements. A January 2026 Dawn editorial page contribution on academic promotions, for example, argued that delayed promotions erode meritocracy, demotivate employees and can drive talented professionals towards private institutions or overseas opportunities. In another recent editorial, Dawn argued that prolonged temporary arrangements can stagnate careers and deprive employees of financial progression and recognition. These are sound principles. But principles become meaningful only when they are applied consistently. And this is where, based on my own knowledge of the organisation, an uncomfortable contradiction deserves examination. Dawn’s senior management structure has itself seen prolonged extensions, while retired managers have, according to my knowledge, been brought back into employment in Lahore and elsewhere. That raises a straightforward question: If retaining retired or extended senior personnel is justified by institutional necessity, why should the same practice be criticised when governments or other organisations do it? And if prolonged extensions are capable of blocking the careers of younger employees in government departments, why would the principle suddenly cease to apply inside a media organisation? This is not an argument against experience. Nor is it an argument that every retired employee should automatically be removed. Experience has value. Institutional memory has value. A highly experienced editor or manager can be extremely difficult to replace. But institutional value cannot become a permanent justification for blocking succession. Fifteen Years Is a Long Time in Any Profession The question becomes even more significant when a senior position remains occupied for an exceptionally long period. From my own knowledge of Dawn, its editor has remained in the position for nearly 15 years through extensions. Again, the question is not whether an individual is competent. The question is whether an institution that advocates professional advancement should also have a mechanism for developing and promoting the next generation of leadership. Fifteen years is enough time for an entire generation of journalists to enter an organisation, build careers, become senior reporters, become editors and eventually expect to take on greater responsibility. If the top positions remain occupied indefinitely, where does that generation go? There is a very real distinction between retaining talent and preventing succession. A healthy institution must know the difference. The Supreme Court Has Now Entered This Conversation This is no longer merely an HR theory. Pakistan’s Supreme Court has recently addressed the issue in remarkably strong terms. In January 2026, the court ruled that government departments could not use administrative inefficiency and procedural delays as an excuse for denying employees timely consideration for promotion. It held that promotion is connected to merit, performance and operational requirements, and said employees should not suffer because a department failed to convene promotion committees or relied excessively on acting arrangements. Four months later, in May 2026, the Supreme Court went further. It held that prolonged ad-hoc, look-after, current-charge, acting-charge and additional-charge arrangements can amount to exploitation. The case involved a Pakistan Railways employee who had performed duties of a higher post for nearly eight years before receiving regular promotion. The court’s reasoning is important because it moves the debate beyond bureaucratic procedure. It is about human beings and their careers. A person who spends years doing higher-level work without receiving corresponding recognition, seniority or financial benefits is not merely dealing with an administrative inconvenience. Their career is being affected. What Happens to the Person Waiting Below? This is the part of the Pakistani workplace debate we often ignore. We discuss the person

The historical and cultural affinities between Pakistan and Turkiye have long provided a foundation for cooperation in diverse fields. In recent years, this relationship has increasingly extended to the sphere of higher education, where Turkiye has emerged as a significant destination for Pakistani students. The confluence of geographical proximity, shared religious and cultural values, and the expanding academic infrastructure in Turkiye has made it an attractive alternative to traditional destinations in Europe and North America. This shift is not merely a matter of student mobility but also reflects a broader attempt to institutionalize academic linkages between the two countries. Turkiye currently hosts more than 208 universities, of which 129 are public and 79 are private. A number of these institutions, including Middle East Technical University, Boğaziçi University, Istanbul University, and Koç University, are recognized in international rankings and maintain active research programs. The Turkish higher education system operates within the framework of the Bologna Process, which ensures compatibility with European academic standards and facilitates the international recognition of degrees. This structural alignment, combined with the availability of English-medium programs in many universities, has lowered barriers for international students, including those from Pakistan. The internationalization of Turkish higher education is reflected in the enrollment of over 300,000 foreign students from more than 170 countries. Pakistani students constitute a growing segment of this population, with estimates ranging between 8,000 and 10,000. The annual growth rate of Pakistani student enrollment in Turkiye is approximately 20 percent, indicating a sustained interest. Several factors contribute to this trend. First, the Türkiye Bursları program, administered by the Turkish government, provides comprehensive support that includes tuition, accommodation, health insurance, monthly stipend, and airfare. Each year, more than 500 Pakistani students benefit from this program. Second, the cost of education in Turkish public universities remains comparatively low, with annual fees ranging from 300 to 800 US dollars. Private universities offer programs between 2,000 and 6,000 US dollars annually. Third, admission procedures are relatively accessible, as many institutions do not require standardized tests such as the SAT or GRE. Additionally, the linguistic affinity between Urdu and Turkish, with over a thousand shared words, eases the process of language acquisition for Pakistani students. The academic fields that attract Pakistani students are diverse. Engineering and technology, particularly in areas such as artificial intelligence, robotics, and civil engineering, are in high demand. Medical and pharmaceutical sciences also draw significant interest, given Turkiye’s advanced healthcare infrastructure and research facilities. Other prominent fields include Islamic studies, international relations, social sciences, and media and communication. The latter has gained particular attention following the global popularity of Turkish television dramas, which has increased cultural familiarity and academic interest in media studies. Beyond student mobility, the potential for institutional collaboration between Pakistan and Turkiye remains considerable. The Higher Education Commission of Pakistan and the Turkish Council of Higher Education – YÖK have entered into agreements to promote academic exchange. Several Pakistani universities, including NUST and COMSATS, have signed memoranda of understanding with Turkish institutions to facilitate student and faculty exchange. These initiatives, while still limited in scope, provide a basis for deeper engagement. Joint research projects represent another avenue of cooperation. Turkiye’s strengths in defense technology, renewable energy, and urban development complement Pakistan’s expertise in agriculture, water resource management, and nuclear science. Collaborative research in these areas could address shared regional challenges and contribute to technological advancement in both countries. The development of dual-degree programs is another promising direction. Such programs would allow students to earn degrees from institutions in both Pakistan and Turkiye, thereby enhancing the global portability of their qualifications. Faculty exchange programs could further support this process by enabling the sharing of pedagogical approaches and research methodologies. Additionally, the establishment of language and cultural centers, such as Urdu departments in Turkish universities and Turkish language institutes in Pakistan, would strengthen intercultural understanding and provide linguistic support for students and researchers. In conclusion, Turkiye offers Pakistani students an opportunity to pursue quality higher education in an environment that is both academically rigorous and culturally familiar. The combination of affordable tuition, scholarship support, and institutional compatibility makes Turkiye a viable alternative to more expensive destinations. At the same time, the expansion of academic linkages between Pakistani and Turkish universities has the potential to contribute to broader cooperation in education, research, and technology. For Pakistani students, studying in Turkiye represents not only an academic pursuit but also participation in the strengthening of bilateral relations between two countries with shared historical and cultural ties.

Pakistan stands as a living testament to an enduring spiritual and ideological conviction. From its very inception, the rallying cry that unified millions were both simple and profound: “What does Pakistan mean? La ilaha illallah.” Under this banner of faith in the Oneness of Allah, the nation emerged on the world map in 14 August 1947, as a homeland for Muslims of the Subcontinent, guided by the vision of Quaid-e-Azam Muhammad Ali Jinnah and the philosophical foresight of Allama Iqbal. It was not merely a political endeavour but the realisation of a distinct national identity rooted in Islamic ideals of justice, sovereignty, and unity. Yet the path was fraught with peril. Even before the new state could draw breath, formidable obstacles arose—economic collapse, mass migrations, and external scepticism. Many predicted that its borders would soon dissolve under pressure, but divine will ordained otherwise. Like a ship battling turbulent seas, Pakistan endured and reached the shores of stability through resilience and faith. As the country gained its footing, a landmark gathering in Lahore in February 1974 marked a turning point. The Second Islamic Summit Conference brought together leaders from 38 Muslim nations, including King Faisal of Saudi Arabia, Anwar Sadat of Egypt, and Muammar Gaddafi. Hosted by Prime Minister Zulfikar Ali Bhutto, this assembly transformed individual aspirations into collective strength. Muslims, like fingers joining to form a mighty fist, stood united on a common platform. The summit addressed the aftermath of the 1973 Arab-Israeli war, supported Palestinian and Arab causes, and elevated Pakistan’s stature as a bridge among Islamic nations. From this unity flowed a shared mission that propelled the country forward. Throughout its history, Pakistan has answered calls for global security and the stability of the Islamic world. It earned the honourable distinction of the Fortress of Islam, particularly through its longstanding commitment to safeguarding the Haramain Sharifain. Pakistani troops have served in Saudi Arabia since the 1970s, with deployments in training, advisory, and protective roles—often numbering over 10,000 at peaks, including during the 1990-91 Gulf War. This sacred duty reflects not mere strategy but a religious obligation deeply felt by the nation.  Adversaries, notably neighbouring India, seized every opportunity to portray Pakistan as a failing state. Yet at moments of trial, unseen help arrived. In May 2025, Pakistan demonstrated military prowess that astonished observers, restoring its lost prestige through resolute leadership that honoured the divine trust placed upon it. A landmark Strategic Mutual Defence Agreement with Saudi Arabia, signed on 17 September 2025 in Riyadh by Prime Minister Shehbaz Sharif and Crown Prince Mohammed bin Salman, formalised decades of brotherhood. This pact declares that any aggression against one is an aggression against both, encompassing comprehensive cooperation in defence, training, technology, and joint deterrence. Reports suggest potential deployment of up to thousands of Pakistani personnel and assets, including JF-17 aircraft, underscoring Pakistan’s role as a steadfast guardian.  Building upon this success, Pakistan has played a constructive mediating role in Gulf tensions, earning widespread appreciation for its balanced diplomacy. Cooperation with Turkey has deepened through bilateral deals in defence and trade, while Kuwait and other regional states have expressed interest in similar partnerships. Pakistan’s armed forces, with approximately 650,000–685,000 active personnel—one of the world’s largest standing armies—alongside an estimated hundreds of nuclear warheads and modern platforms like JF-17 fighters and advanced missiles, provide credible strength to these endeavours.  Looking to the future, Pakistan’s perspective remains one of hope anchored in unity and good intentions. The day is not distant when an alliance of Islamic countries, forged through mutual respect and shared values, may emerge—bearing precedents in the European Union or NATO yet rooted firmly in Islamic principles of solidarity. Such a framework would face formidable obstacles: historical differences, external influences, and economic disparities. Yet with the spirit that carried Pakistan through partition, the 1971 trials, and recent triumphs, it remains achievable. Pakistan, with its strategic location, military capability, and diplomatic bridges—linking South Asia, the Gulf, and beyond—can serve as a pivotal node in this vision. It continues to champion economic cooperation within the OIC, advocate for peace with justice on issues like Palestine and Kashmir, and promote connectivity that benefits the wider ummah. Pakistan’s journey, from ideological birth to its current resurgence, exemplifies faith sustained against the odds. As it advances, the nation carries not only the aspirations of its 250 million people but the hopes of many who see in its endurance a beacon for the Muslim world. With trust in Allah, unity among its ranks, and steadfast resolve, Pakistan is poised to fulfil a greater role in fostering stability, prosperity, and brotherhood across Islamic lands. The future beckons with challenge and opportunity alike; guided by its founding principles, the nation shall meet both with honour.

The 4th Shusha Global Media Forum themed “The Mission of the Media in Promoting Peace: Restoring Truth and Rebuilding Trust” was held in the city of Shusha, the Republic of Azerbaijan. More than 160 journalists and media representatives from 54 countries attended the forum, with participants from 30 international news agencies and 60 major media organizations. The forum gave journalists, media experts, editors and public officials a chance to come together and discuss how the media can help build a more peaceful and informed world. This is a very important forum, because it attracted attention to the growing role of Azerbaijan in the world. It was also the reflection of Azerbaijan’s remarkable development under the leadership of His Excellency President Ilham Aliyev. A few days back, Azerbaijan hosted World Urban Forum 2026, then Baku Energy Week 2026, and now the 4th Shusha Global Media Forum was held in Azerbaijan. The success rate and the widespread participation in all these international forums show that Azerbaijan is a trusted member of international community and is emerging as a key regional player. It is worth mentioning that the forum was held in Shusha, a city in Nagorno-Karabakh, Azerbaijan. The choice of holding the forum in Karabakh region is extremely significant. Thanks to the forum that journalists from around the world were able to see how the government of Azerbaijan managed to rebuild this war-torn region within just five years. The city of Shusha served as the symbol of renewal. The 4th Shusha Global Media Forum is important as it brought together voices from different countries to discuss the future of global media. The discussions focused on how the social media and news are changing. What new challenges are being faced by the journalists and media across the world and how all countries can work together to address these challenges. At the same time forum also explored how journalism is adapting to artificial intelligence, disinformation and declining public trust, with discussions focusing on responsible reporting, media ethics and international dialogue. It provided a great opportunity to journalists and media experts from across the globe to directly engage with the President of Azerbaijan and ask him questions directly. The forum highlighted how today’s media is being transformed by AI, digital communication, and the growing spread of misinformation. Participants also discussed how they can uphold principles of ethical journalism and ensure factual and accurate reporting in this era of technological advancement. They also discussed how they can make people trust the media more, in what ways media and governments should respond to false or misleading information. It should be noted that the experts highlighted both the challenges and opportunities presented by digital media and the artificial intelligence. When they discussed the misuse of AI, they also talked about how AI should be used responsibly in journalism and media. It shows the responsible attitude of both the participants and the leadership of Azerbaijan that they brought such important topic under discussion. The forum also underscored that media is not just for reporting events but it plays a pivotal role in building trust encouraging dialogue and promoting understanding between nations. The role of the leadership of Azerbaijan in hosting the Global Media Forum for the 4th time is highly commendable. Creating such an engaging international platform at a time when the global information environment is becoming more complex deserves immense praise. The forum also paved the way for cultural exchange, dialogue, and increased human connectivity as people from diverse backgrounds attended the event. The most interesting and the strongest feature of the Shusha Global Media Forum, I believe, is its openness to different viewpoints. It provides equal opportunity to all the participants to ask questions, share their experiences, give new ideas, and discuss pressing global issues in a professional environment. Such opportunities encourage honest conversations and result in some pragmatic ideas that can actually help address various challenges and fight disinformation. These discussions are very important as news travels faster than ever before and public trust in media remains a global concern. Another highlight of the forum was the use of artificial intelligence in journalism, how is AI both an opportunity and a challenge for the journalism. At the forum, experts discussed the role of AI in news production, fact-checking and content creation. They agreed that technology is helpful in improving efficiency but it can never replace human judgment, moral standards, and accurate reporting done by humans. The exchange of ideas on these topics reflected Azerbaijan’s readiness to host conversations on issues that are shaping the future of global communication. A particularly positive aspect of the event was the participation of media representatives from wide range of countries. All of them came together to discuss common challenges, exchange ideas and share knowledge. Such platforms, dialogues, and collaborations help reduce misunderstanding between societies. Professional connections are built and already existing networks are strengthened. Meanwhile, such platforms also open new areas of cooperation and create opportunities for future collaborations. It also allows participants to learn from one another’s experiences in dealing with rapidly changing media environments. When His Excellency President Ilham Aliyev addressed the forum he talked about peace, regional advancements, connectivity and the increasing importance of dialogue and communication. H.E.’s participation made it clear that Azerbaijani leadership will always support international discussions on media and global affairs. Moreover, the senior government officials were also present at the forum. Their presence demonstrated Azerbaijan’s efforts to maintain direct engagement with the international media community. With the passage of time, the Shusha Global Media Forum has evolved into a respected international platform for discussing the future of journalism and strengthening media cooperation. Its significance lies in the fact that it offers an opportunity to media professionals to come together and discuss and timely resolve the pressing challenges global media is facing. The continued success of the forum showcases Azerbaijan’s commitment to promoting dialogue, responsible journalism, and global engagement.