owns your digital

Who Owns Your Digital Self? The Emerging Market fo…

For years, people uploaded photographs, videos and voice recordings believing they were sharing moments or building audiences. What many did not realise was that public material could become training data for artificial intelligence. Large AI systems may be developed using datasets containing personal information collected from websites and platforms. European regulators acknowledge that AI models can be trained on personal data, while the UK Information Commissioner says developers still need a lawful basis even when information comes from the open web.

Training a general model and cloning a person are not identical. The first learns patterns across datasets; the second uses targeted samples to reproduce an identifiable voice or appearance. Yet both raise the same question: who authorised the use?

A new proposition is emerging: instead of companies quietly collecting human material, people may knowingly license their faces, voices and movements for AI development or commercial digital replicas. In return, they could receive a one-time payment, royalties or a fee whenever their synthetic identity is used.

This is beginning. Shutterstock operates a contributor fund that compensates contributors when material from its library is licensed for AI model development. SAG-AFTRA has negotiated protections for digital replicas. The voice platform Narrativ allows performers to set prices and advertising preferences for AI-generated versions of their voices, with payment for approved uses.

At first glance, this is progress. People’s data has already been feeding digital systems, often without their knowledge, meaningful choice or financial benefit. A transparent marketplace could be fairer. At least individuals would know that a voice sample or facial scan was being collected. There would be a contract, and some value created from human identity could return to the human being.

It could also create work. A person might license a recorded voice for educational narration in several languages. A model could approve a digital replica for advertisements without attending repeated shoots. People far from production centres might gain opportunities previously unavailable to them.

But payment is not the same as protection. A person offered a modest amount may sign away far more than they understand. A broadly written agreement could allow a company to reproduce a face or voice for years, transfer it to other businesses, train additional models and place the replica in contexts the person would never endorse. The human receives one payment; the synthetic version may generate revenue indefinitely.

Faces and voices are not ordinary digital products. A password can be changed after a breach. A face cannot. A cloned voice can imitate a family member, support a fraudulent request or manufacture a statement that was never made. The US Federal Trade Commission has warned that scammers can create convincing voice clones from short audio clips found online. The answer is not to ban every voluntary AI licence. It is to establish non-negotiable human protections.

Consent must be specific, informed and renewable. Companies should state whether material will be used for training, identity replication or both. Agreements must define the product, audience, country, platform and time period. Permission for an educational video must not silently become permission for political advertising, gambling, medical claims, intimate material or religious messaging.

Compensation should continue when the replica continues earning. Where a digital identity is repeatedly used, the person should receive royalties or per-use payments, not merely a small initial fee. Individuals should be able to set minimum prices, reject industries and see where their replica appeared.

There must also be a genuine right to stop future use. Companies should delete source files, block new generations and notify third parties when a licence ends. Independent audits should test compliance. Strong security and penalties for leaks are essential because biometric material cannot simply be replaced.

Every synthetic performance should carry visible disclosure and a machine-readable marker. The European Union’s transparency rules, applicable from 2 August 2026, require certain AI-generated or manipulated material to be identifiable and deepfakes to be disclosed. Labels will not prevent every abuse, but they help preserve the distinction between human action and machine-generated imitation.

Children need stronger protection. Parents should not be able to permanently commercialise a child’s future identity. Any limited agreement should expire and require the individual’s fresh consent upon adulthood. Pakistan should treat this as urgent. As of 2026, the country still lacks a comprehensive enacted personal data protection law. This creates vulnerability just as international companies may seek diverse and comparatively inexpensive populations for AI training.  The greatest risk is not that humans will earn from AI. Fairly sharing value could correct years of silent extraction. The danger is that people will exchange permanent control for temporary payment.

As AI advances, societies must recognise the face, voice and digital personality as extensions of the human person, not raw material waiting to be harvested. Without consent, continuing compensation, traceability and the power to say no, we may lose more than jobs or privacy. We may lose the trust that allows us to believe what we see, hear and recognise. AI should expand human possibility, not gradually replace human ownership of the self.

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If their highest leader was targeted, they argue, then retaliatory action against U.S. President Donald Trump, Israeli Prime Minister Benjamin Netanyahu, and those associated with them is justified. For many in this camp, revenge has become a national rallying cry. The American position is fundamentally different. Washington argues that Iran’s religious establishment under the doctrine of Wilayat al-Faqih has destabilized the Middle East for more than four decades. According to this view, Tehran has built, funded, and armed militant proxy groups not only around Israel but also across neighboring Gulf and Arab states. U.S. officials point to Syria, where former President Bashar al-Assad—despite belonging to a minority sect—was accused of carrying out decades of repression and mass violence against the Sunni majority, allegedly with Iran’s political and military backing. Similar accusations are made regarding Iraq, where Iranian influence is said to have fueled years of instability. In Lebanon, critics argue that Hezbollah, widely regarded as Iran’s most powerful proxy, has effectively established a state within a state, operating beyond the authority of the Lebanese government. They claim the group has not only maintained continuous hostility toward Israel but has also contributed to Lebanon’s internal political and economic paralysis. According to this narrative, tensions have escalated to the point where Lebanon’s elected government has explored understandings with Israel aimed at confronting these armed groups. American officials further argue that Iran’s regional influence has created deep anxiety among Israel as well as neighboring Gulf Arab governments, who fear that Iran’s Islamic Revolutionary Guard Corps (IRGC) or its affiliated groups could threaten their security at any time. They also maintain that the military action taken on February 28 was rooted in the events of October 7, when Hamas—described by Washington as an Iranian-backed organization—launched an unprecedented attack inside Israel that killed approximately 1,200 civilians and resulted in around 250 hostages, including women and children. Despite these deep divisions, the United States and Iran, with the mediation of Pakistan and Qatar, reportedly signed a Memorandum of Understanding aimed at reducing tensions. One of its key provisions allegedly guaranteed that the Strait of Hormuz would remain open, allowing international shipping to pass freely without Iran imposing fees, restrictions, or obstacles. However, according to the American account, tensions flared again when missiles were reportedly fired at Saudi and Qatari vessels passing through waters near Oman. Critics questioned the justification for such an action, arguing that instead of acknowledging responsibility or seeking de-escalation, elements within Iran’s Islamic Revolutionary Guard Corps insisted that the Strait of Hormuz should remain closed to commercial shipping. They further allege that the IRGC instructed Yemen’s Houthi movement to block the Bab el-Mandeb Strait in order to disrupt Saudi oil exports to Europe. If the Strait of Hormuz has already strained Asian energy markets, they argue, closing Bab el-Mandeb could create similar disruptions for Europe. Such developments would pose serious economic and strategic challenges for the Kingdom of Saudi Arabia. Adding to these concerns, Yemen’s Houthis—who are widely viewed by Western governments as being aligned with Iran—have reportedly threatened to strike Saudi oil infrastructure. It is within this context that Pakistan has chosen to clarify its position. Beyond the longstanding religious, diplomatic, and strategic relationship between Islamabad and Riyadh, Pakistan has repeatedly maintained that any attack on Saudi Arabia would be regarded as a direct threat to Pakistan itself. Against this backdrop, Pakistan’s leadership reportedly conveyed a clear message to Tehran: “An attack on Saudi Arabia will be treated as an attack on Pakistan. That is our red line.” In line with this policy, Pakistan has reportedly deployed fighter aircraft and thousands of military personnel to Saudi Arabia, with forces positioned near the Yemeni border. Alongside air and ground deployments, Pakistani naval units are also said to be prepared to cooperate with Saudi and U.S. forces in securing maritime routes and responding to Houthi activities if required. Given these escalating tensions, Iran’s Islamic Revolutionary Guard Corps is urged by its critics to recognize the gravity of the situation and avoid actions that could bring Pakistan and Iran into direct confrontation. They argue that disrupting both the Strait of Hormuz and the Bab el-Mandeb would not only inflict severe damage on the global economy but would also deepen international opposition toward Iran—an outcome they believe Tehran can ill afford. According to this perspective, divisions are already becoming visible within Iran itself. Some observers argue that the country’s elected political leadership is increasingly uneasy with policies that risk further isolation and conflict. They see growing differences between Iran’s political and military establishments, even though these tensions remain largely behind the scenes. The funeral of Iran’s Supreme Leader reportedly drew millions of mourners, reflecting widespread public sympathy. Yet critics argue that this did not necessarily indicate universal support for perpetual confrontation or calls for vengeance. Reports also suggested that hardline supporters directed slogans accusing President Masoud Pezeshkian of betrayal, while Foreign Minister Seyed Abbas Araghchi allegedly faced verbal hostility and even physical attacks during the proceedings. Those who criticize Iran’s hardline factions argue that such behavior deserves condemnation rather than praise. In their view, the greatest burden of continued escalation will ultimately

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