recommend self

The Recommend Self

From Syed Tahir
For centuries, one question has remained at the centre of human reflection:

Who am I?

The question appears simple, yet it contains one of the deepest mysteries of human existence. Identity is not merely a collection of facts about an individual. A name, profession, nationality or social position may describe a person, but they cannot fully explain the self behind them.

Human beings are not born with a complete identity.

They create one.

Through memories, relationships, choices and experiences, individuals gradually construct an understanding of who they are and what they value. The self is not a fixed object. It is an ongoing process of becoming.

The Digital Age is quietly transforming this process.

For the first time in history, external systems do not merely observe human behaviour. They increasingly predict preferences, organise choices and influence the environments through which identity itself develops.

This transformation is subtle because it rarely appears as control. It appears as convenience. A song suggested before we search for it. A film selected before we decide what we want to watch. A news story placed before our attention. A product displayed before desire fully develops. A community recommended before we consciously seek belonging.

The language is harmless.

The implications are profound.

The central paradox of the digital age is that the systems designed to understand us are gradually becoming capable of influencing the people we become.

The algorithm does not need to tell us who we should be. It only needs to shape the choices through which we construct ourselves.

Human identity has always been influenced by external forces. Families transmit values. Schools develop habits of thought. Communities provide belonging. Cultures offer narratives through which individuals understand their place in the world.

But these influences are usually visible.

Digital influence is different. It often operates quietly. A recommendation does not present itself as authority. It presents itself as assistance. It does not say, “Become this person.” It simply arranges the possibilities from which a person chooses.

This is why the question of algorithmic identity is not only about technology.

It is about human agency. Because freedom is not merely the ability to make choices. Freedom also requires understanding how those choices are shaped.

The challenge of the digital age is that recommendations can gradually become substitutes for exploration.

Human growth has always depended upon encounters with the unexpected. A person discovers a passion through an unfamiliar book. A new idea changes a lifelong assumption. A conversation with someone different expands the boundaries of understanding.

The unexpected has always played a central role in shaping identity.

Yet algorithms operate through patterns.

They learn from what we have already watched, searched, liked and chosen. Their purpose is to provide more of what appears relevant to us.

This creates extraordinary convenience.

But convenience can also create limitations. If every choice is shaped by previous preferences, the individual may gradually encounter less of what challenges, surprises or transforms them.

The algorithm is excellent at recognising who we have been. Human beings are defined partly by who they can still become.

This distinction lies at the heart of the debate about digital identity. A person is not simply the sum of past behaviour. Human beings possess the ability to change their beliefs, abandon old habits and discover new purposes.

A system based on previous choices can predict tendencies.

It cannot fully understand transformation.

The philosopher Charles Taylor, in Sources of the Self, argued that human identity develops through the meanings and values people attach to their lives. Individuals understand themselves through relationships, moral commitments and ideas about what makes life meaningful.

Identity requires reflection.

It requires asking:

Why do I value what I value?

The digital environment complicates this question because it increasingly reduces the distance between desire and satisfaction. Instead of allowing individuals to wander, discover and sometimes struggle with uncertainty, it often provides immediate suggestions based on existing behaviour.

The result is a subtle shift.

We move from discovering ourselves to being continuously reflected back to ourselves.

The system becomes a mirror.

But a mirror that recommends what it wants us to see.

This does not mean recommendations are harmful. They can introduce people to knowledge, entertainment and communities they might never have found otherwise.

The problem begins when recommendation replaces curiosity.

A map is valuable because it helps us navigate.

But a life cannot be lived entirely through maps.

Some of the most meaningful journeys begin when people choose paths they were never advised to follow.

The transformation of identity becomes even more visible in the way people now present themselves to the world.

Long before social media existed, the sociologist Erving Goffman examined how individuals manage impressions in everyday life. In The Presentation of Self in Everyday Life, he argued that people often present different versions of themselves depending on their surroundings and audiences.

The digital age has not created this tendency.

It has amplified it.

Online platforms have turned identity into something increasingly visible, measurable and constantly evaluated. The self is no longer only experienced privately. It is displayed through photographs, opinions, achievements and carefully selected moments.

A person does not merely exist.

A person appears.

This creates a new tension between being and performing.

The question slowly changes from:

“Who am I?”

to:

“How am I perceived?”

The desire for recognition is deeply human. Every society has valued reputation, belonging and acceptance. The problem begins when external approval becomes the primary measure through which individuals understand themselves.

Experiences become shaped by their visibility.

Achievements become symbols.

Opinions become signals of belonging.

The private self begins competing with the public self.

The danger is not self-expression itself. Digital platforms have allowed millions of people to share ideas, build communities and express identities that may have remained unheard in previous eras.

The challenge begins when performance replaces reflection.

A person can become highly visible without becoming deeply self-aware.

This is where the philosophy of Martin Heidegger becomes relevant. In Being and Time, Heidegger argued that individuals often lose themselves in what he called “the They”, the anonymous expectations of society that influence what people consider normal, valuable and desirable.

The digital age has created a new form of “the They.”

It exists through trends, rankings, recommendations and engagement metrics.

What receives attention appears important.

What becomes popular appears valuable.

What is repeatedly shown begins to feel natural.

The algorithm does not need to force identity.

It only needs to influence the environment in which identity develops.

The political and social consequences of this transformation are significant. When individuals increasingly encounter information and communities shaped around existing preferences, disagreement can begin to feel like a challenge to identity itself rather than a difference of opinion.

Democracy requires citizens who can question, reconsider and engage with unfamiliar ideas.

A healthy society requires not only shared values but also shared spaces where different perspectives can meet.

The challenge of the digital age is therefore not simply managing information.

It is protecting the human capacity for independent judgement.

Because a person who never encounters anything beyond what they already prefer may gradually lose the ability to discover anything beyond themselves.

The future of human identity will not be decided by whether technology becomes more intelligent.

It will be decided by whether human beings remain conscious of their own intelligence, choices and values.

Algorithms are powerful because they recognise patterns. They can identify interests, predict behaviour and organise information with remarkable efficiency.

But human beings are not merely patterns.

They are possibilities.

A person is not only what they have watched, searched or selected in the past. They are also what they may discover tomorrow. They are capable of changing beliefs, questioning assumptions and becoming someone entirely different from the person they once were.

This is the quality that makes human identity unique.

The ability to begin again.

The digital age should not be understood as a battle between humans and machines. Technology has always expanded human capability. The challenge is ensuring that these extensions of human ability do not quietly become replacements for human judgement.

Recommendations can be useful.

But discovery is essential.

Personalisation can save time.

But surprise creates growth.

Convenience can improve life.

But struggle, uncertainty and exploration often create wisdom.

The purpose of a recommendation should be to open possibilities, not to narrow them.

Because the greatest danger of the recommended self is not that algorithms will tell us who to become.

The greater danger is that, surrounded by endless suggestions, we may slowly lose the desire to discover ourselves.

The self has never been a finished product waiting to be revealed.

It is an unfinished story written through choices, experiences and reflections.

The question of the Digital Age is therefore not:

“Can machines understand us?”

They increasingly can.

The deeper question is:

“Will we continue to understand ourselves?”

Because human freedom does not exist in the absence of influence.

Influence has always been part of human life.

Freedom exists in the ability to recognise those influences, reflect upon them and still choose our own direction.

The future belongs not to those who reject technology, nor to those who surrender completely to it.

It belongs to those who can use intelligent systems while preserving the most important human ability of all:

The ability to become more than what anyone, or anything, predicts

Similar Posts

  • Poultry industry linked to foodborne infections

    A new study warns that modern large scale chicken farming may be helping dangerous food poisoning bacteria spread more easily creating new risks for human health. Researchers from the Oxford University found that the rapid growth of industrial poultry farming has created ideal conditions for Campylobacter, a bacteria that causes food poisoning to grow spread and develop new traits. Campylobacter is one of the world’s leading causes of diarrhea and food poisoning. In the UK it causes around three and a half times more stomach illness cases each year than all other monitored foodborne bacteria combined. The researchers said the global chicken population has increased about sevenfold since the 1960s reaching around 31 billion birds. This growth has made it easier for bacteria carried by wild birds to spread among farm chickens. The team studied nearly 2,800 bacterial genomes collected from chickens and wild birds in 30 countries including the UK and the US between 1979 and 2024. Genetic analysis showed that the bacteria had developed changes linked to modern farming conditions. These included genes that help it resist antibiotics and survive more easily in large poultry farms. Researchers warned that rising antibiotic resistance is making Campylobacter infections harder to treat. The study’s lead author Sam Sheppard said the findings provide new evidence that human activities and environmental changes can increase the spread of infectious diseases. He added that understanding how bacteria evolve will be important for reducing future risks of animal to human diseases and antibiotic resistant infections.

  • | | |

    Rabindranath Tagore’s statue in Edinburgh

    The Sandeman House garden in Edinburgh holds a bronze statue of Asia’s first Nobel laureate in Literature, Rabindranath Tagore. Inscribed upon the pedestal supporting his likeness are his famous words, “I am a wayfarer on an endless road.” A Cross-Cultural Bridge Travelers often seek out Scotland’s capital for its ancient castles, gothic architecture, and literary heritage tied to the likes of Sir Walter Scott or Robert Louis Stevenson. However, discovering Tagore’s presence in this peaceful courtyard offers a cross-cultural bridge. The statue, unveiled to commemorate the deep-seated connections between Scotland and India. It is particularly the intellectual dialogue between Scottish polymath Patrick Geddes and Tagore himself. This monument serves as a physical testament to a global humanism that transcends geographic boundaries. Tagore’s India Tagore was far more than a celebrated poet and author. He was an uncompromising philosopher, musician, visual artist, and social reformer whose thoughts shaped modern South Asia and beyond. At the heart of his vast body of literature lies a profound critique of borders, nationalism, and sectarian division. Tagore envisioned an India, and indeed a world, defined by radical openness. In his mind, India is a sanctuary where diverse faiths, ethnicities, and cultures could coexist in mutual respect. He rejected narrow chauvinism in favor of an inclusive internationalism, advocating for a world where the mind is without fear and the head is held high. Tagore’s Literary Legacy In the contemporary geopolitical landscape, Tagore’s ideals feel relevant. Across the globe, modern youth face a climate marked by rising social polarization, cultural fracturing, and ideological echo chambers. In response, a growing movement of young activists, writers, thinkers, and students are turning back to Tagore’s literary legacy as a blueprint for unity. They are rediscovering his essays and poetry not merely as historical artifacts, but as active tools to reclaim a society rooted in pluralism and dialogue. By reimagining Tagore’s vision for a modern era, today’s generation is fighting to restore an environment where freedom of thought, artistic expression, and inclusivity thrive over division. His stance on education emphasized learning in harmony with nature and breaking down rigid academic and social silos. Young scholars and community organizers are channeling this exact ethos, utilizing art, literature, and grassroots civic engagement to rebuild cross-cultural bridges in an increasingly fragmented world. Message of Universal Brotherhood   Standing before Tagore’s statue in Edinburgh’s quiet garden, one is reminded that his journey as a “wayfarer” was never meant to be walked alone. His message of universal brotherhood, preserved in stone far from his native Bengal, serves as a timeless compass. For the youth striving to cultivate a more empathetic and open world, Tagore’s endless road remains wide open, inviting everyone to walk forward together.

  • 5 Footwear types that may cause pain

    When choosing shoes or slippers most people focus on style comfort and appearance. But footwear can also affect your health. Wearing the wrong type of footwear for long periods may put extra pressure on your feet, knees hips and lower back. Experts say there is no single type of footwear that is perfect for everyone. Your foot shape flat feet, walking style and how long you wear the shoes can all make a difference. Here are five common types of footwear that may cause problems for some people. Flip-Flops Flip-flops are common around the house and are often used in bathrooms because they are light and easy to wear. However most flip-flops provide very little support. They usually do not give the arch of the foot enough support especially for people with flat feet. Wearing them for long periods may affect the way you walk and put extra stress on your legs and knees. They are better suited for short-term use rather than long walks or standing for hours. Pointed shoes and flats Pointed shoes and flat shoes can look stylish especially with formal or office outfits. But some have a narrow front that leaves little room for your toes. Regularly wearing tight pointed shoes can squeeze the toes and cause discomfort. Over time they may also affect the natural position of the toes. Choose shoes that give your toes enough room to move comfortably. Crocs Crocs are popular because they are soft lightweight, and comfortable. Many people wear them at home while shopping or during daily activities. However very soft footwear may not provide enough stability for everyone. If your feet do not get proper support while walking, your walking pattern may change and place extra stress on your legs and knees. When choosing Crocs or similar footwear look beyond softness. Check the fit, sole and overall support.  Kolhapuri Sandals Kolhapuri sandals are traditional and look great with many outfits. However their flat soles often provide limited arch  support. People with flat feet may find this type of footwear less comfortable especially when worn for long periods. Poor support can affect foot alignment and may increase pressure on the knees and other parts of the lower body. This does not mean Kolhapuri sandals are harmful for everyone. The key is to consider your foot shape and comfort before wearing them for long periods. High heels and some boots High heels are popular for their stylish look but wearing them for several hours every day can cause problems for some people. High heels shift more body weight toward the front of the foot. Your body also changes its position to maintain balance which can put extra stress on the lower back and hips. Pointed high heels can also put more pressure on the toes and the front of the foot.  They may be better saved for special occasions rather than daily wear. How to choose better footwear Good footwear should be more than just attractive. When buying shoes or slippers Make sure •Your feet feel comfortable inside them •Your toes have enough room to move •The sole provides enough support •The footwear fits properly You can walk naturally without pain If you regularly experience foot knee hip, or back pain after wearing certain footwear consider changing it. If the pain continues or becomes worse speak with a qualified healthcare professional. The bottom line Fashion is important but comfort and foot health should come first. Choose footwear that matches your foot shape provides proper support and does not put unnecessary pressure on your feet or joints.

  • Electricity problems in kolaho

    Haleema Abdul Rauf I am writing to inform you that, due to the lack of electricity, we are facing many problems in our area. Without electricity, we cannot use fans, lights, the internet, or many other essential facilities. Nowadays, almost everything depends on electricity. Many poor families cannot afford solar panels because they do not have enough money or stable jobs. They also cannot afford appliances such as refrigerators. As a result, many people suffer from extreme heat, and some even become unconscious because of the high temperatures. We are facing many difficulties due to the electricity shortage. Refrigerators, lights, fans, and many modern devices all depend on electricity. Therefore, I request the government and WAPDA to ensure a proper and regular supply of electricity. Reliable electricity is very important for people’s daily lives, education, health, and work. I hope my request will be considered, and the electricity problem in our area will be resolved as soon as possible.

  • The Euphemism of Integration: Kashmir Seven Years Later

    By Ahmad Hassan “The convoluted wording of legalisms grew up around the necessity to hide from ourselves the violence we intend toward each other… Elaborate euphemisms may conceal your intent to kill, but behind any use of power over another the ultimate assumption remains: ‘I feed on your energy.’” When Frank Herbert wrote those words in his novel Dune Messiah, he observed that elaborate euphemisms are often used by the state to conceal the raw mechanics of power. In Pakistan, August 5 is observed as Youm-e-Istehsal to condemn the 2019 revocation of Article 370 and its supplementary provision, Article 35A. This act of the Indian government removed Kashmir’s separate constitution, its flag and its control over its own affairs. Last week marked seven years since that day. What began as a dramatic constitutional rupture has now, by design, become quietly normalized. Jammu and Kashmir joined India in 1947 on defined terms. The Maharaja handed over defence, foreign affairs and communications. Everything else stayed with the state. The United Nations later called for a plebiscite. It never happened. Instead, over decades, the protections that were supposed to stand in its place were worn down piece by piece, until August 5, 2019, when the government removed what remained in a single stroke. The method deserves more attention than it usually gets. Article 370 was not directly changed. First, the government reached for Article 367, which was intended to aid in the interpretation of the Constitution, and used it to redefine one phrase: “Constituent Assembly” became “Legislative Assembly.” Kashmir had no sitting assembly at the time, and the state was under President’s Rule. So, the government’s own appointee, the Governor, signed off on the change. India’s Supreme Court had already ruled, in 1959 and again in 1969, that Kashmir’s constitutional status could only be changed after the approval of the Constituent Assembly of Kashmir. When that body no longer existed, no institution had the standing to give that consent on Kashmir’s behalf. New Delhi decided that its own Governor could stand in for the people he had not been elected by. That is not consent. It is a government consenting to itself. The Indian government argued that Kashmiris had lived for decades under an insurgency that killed tens of thousands and emptied the Valley of its Pandit community in 1990. It left the region isolated from the investment and policing coordination. That argument would carry more weight if the method had matched it. What followed the revocation was not the language of integration. It was a total communications blackout, landlines and mobile networks and the internet all cut at once. Independent estimates put the troop presence at 600,000 to 800,000, roughly one soldier for every ten Kashmiris. Even pro-India politicians, former chief ministers among them, were placed under detention. Perhaps a security argument can justify counter-insurgency operations. It cannot by itself justify dissolving a state’s constitutional status, its legislature and its statehood in one move. That too with no elected Kashmiri voice given the chance to object. Jawaharlal Nehru warned Parliament about exactly this shortcut in 1952, while Article 370 was still being drafted. No clause in a constitution, he said, could substitute for the will of the Kashmiri people. Real integration, in his words, comes from the mind and the heart, not from a clause imposed from outside. Actually, there is a longer, quieter project behind the legal manoeuvre. Article 35A once barred outsiders from buying land or settling permanently in Kashmir. Since its removal, more than 3.2 million domicile certificates have gone to outsiders, most of them non-Kashmiri Hindus. This alarming thing is that wherever a disputed territory’s demographics are reshaped before its people are asked what they want, the eventual vote, if one ever comes, no longer reflects the population whose future was originally in question. None of this required an invading army, or an open declaration of intent. It required a redefined word, a signature from an appointee, and a great deal of time. The convoluted legalisms that Herbert warned about have become policy in Kashmir: development, integration, correction. Each euphemism has quietly done the work that an honest admission of purpose could never have achieved. Seven years on, Kashmir’s assembly has voted decisively against the BJP that carried out the revocation, and passed its own resolution demanding the restoration of its special status. New Delhi can easily ignore them. Yet, that very power to ignore an elected legislature proves, beyond any doubt, that the “consent” obtained seven years ago was always a legal fiction.

  • The Geography of Governance

    By Syed Tahir Rashdi  The writer is a Shahdadpur-based contributing columnist, book reviewer, and climate change activist. He holds a BS degree in Pakistan Studies from University of Sindh Pakistan’s debate over new provinces has returned with familiar demands: South Punjab, Bahawalpur, Hazara, Karachi and, periodically, proposals for a more extensive reorganisation of the federation. There are credible arguments behind some of these demands. Population growth, administrative distance, uneven development and the persistence of regional identities have altered the circumstances in which Pakistan’s present provincial arrangement was conceived. Yet the debate tends to proceed from an assumption that deserves greater scrutiny: that creating smaller provinces will, in itself, improve governance. It may. But it may also not. The distinction is important because Pakistan’s principal difficulty has never been simply the size of its administrative units. It has been the weakness, discontinuity and politicisation of the institutions through which those units are governed. This does not make the case for new provinces illegitimate. It does, however, suggest that provincial restructuring should be considered as one component of administrative reform rather than as a substitute for it. Pakistan’s provincial boundaries have never been immutable. The One Unit scheme of 1955 consolidated the western wing into a single province, partly to establish parity between the two wings of the country. It was abolished in 1970, restoring the provinces. The episode remains relevant because it demonstrated the limits of administrative engineering. A territorial arrangement can be imposed constitutionally, but its durability ultimately depends upon political legitimacy. The present debate is considerably more complex. The demand for a South Punjab province contains at least three distinct strands: the historical claim associated with Bahawalpur, the linguistic and cultural politics of Saraiki identity, and the administrative argument that the southern districts have remained distant from the provincial centre in Lahore. There is also the persistent claim of regional economic neglect. These strands should not be conflated. Similarly, the Hazara demand has a strong identity component, while the Karachi question is inseparable from the city’s unusual demographic, economic and political history and the longstanding contest over authority between urban local institutions and the provincial government. The differences matter because different problems require different institutional responses. The Constitution does not make the creation of a new province a matter of political declaration. Article 239 provides a demanding procedure for constitutional amendment, including the approval of the concerned provincial assembly where provincial boundaries are affected. That requirement is not an accidental obstacle. It reflects the logic of federalism: a federation cannot permit the territorial boundaries of one constituent unit to be altered without giving that unit a decisive constitutional voice. The experience of the parliamentary commission on new provinces in 2012 illustrated the complexity of the exercise. Questions of boundaries, resources, representation, administrative structures and constitutional amendments quickly became inseparable from the political question of who would gain or lose influence. That is why the debate deserves to be insulated, as far as possible, from electoral expediency. There is, however, a more fundamental issue that receives considerably less attention. Article 140-A of the Constitution requires provincial governments to establish local government systems and devolve political, administrative and financial responsibility and authority to elected local representatives. This provision goes to the heart of the governance question. A citizen’s encounter with government is rarely with the federal government or even with a provincial assembly. It is with the school, hospital, police station, municipal authority, land office, sanitation service or local administration. Yet local governments in Pakistan have rarely acquired the institutional continuity, fiscal autonomy and political authority envisaged by the Constitution. The result is an unusual form of devolution. The 18th Amendment substantially strengthened the provinces by transferring functions and resources from the federation, but the transfer of authority has often stopped at the provincial level. Islamabad became less dominant. The provinces became stronger. The citizen did not necessarily become more powerful. This is perhaps the most important issue in the new-provinces debate. If a region is suffering because decisions are too distant from its population, the first question should be whether existing institutions can be decentralised before an entirely new tier of government is created. Comparative experience does not provide a universal answer, but it does offer useful cautions. Indonesia’s post-Suharto decentralisation transferred extensive responsibilities to subnational governments. The reform was necessary after decades of centralised rule, but decentralisation itself did not guarantee effective or accountable government. Subsequent reforms had to focus on institutional capacity, fiscal management and local accountability. Nigeria provides another caution. The creation of additional states was partly intended to improve political representation and accommodate regional interests. Yet the country continues to face substantial governance and institutional-capacity problems across its states. The lesson from both cases is not that administrative restructuring is futile. It is that territorial fragmentation and institutional development are different processes. South Africa offers a somewhat different model. Its Constitution explicitly recognises local government as a sphere of government and assigns municipalities constitutional responsibilities relating to democratic participation and service delivery. The significance lies less in the number of provinces than in the distribution of authority among the different levels of government. Switzerland’s federal tradition similarly rests on substantial cantonal and communal autonomy. Its relevance to Pakistan is not institutional imitation but a principle: government functions should be located at the level at which they can be performed most effectively, while higher levels retain responsibilities that require wider coordination. There is therefore no universally correct number of provinces. The appropriate administrative scale depends upon geography, population, fiscal capacity, the nature of the public service and, above all, institutional competence. Pakistan’s governance difficulties are familiar enough to require little elaboration: weak rule of law, politicisation of public institutions, patronage, corruption, uneven accountability, administrative discontinuity and the recurrent weakening of local government. None of these problems disappears when a provincial boundary is moved. A new province may shorten the administrative distance between a region and its provincial capital. It does not automatically make the police independent,

Leave a Reply

Your email address will not be published. Required fields are marked *