baby shark built

How baby shark built pinkfong’s empire

When South Korean company SmartStudy uploaded a simple 90-second children’s song to YouTube in June 2016, few people could have imagined that it would become a worldwide sensation.

The company now known as The Pinkfong Company, created the “Baby Shark” video which later became the most-watched video in YouTube history.

It has now crossed more than 16 billion views.

The company recently made another big move as its shares began trading on the Korea Exchange.  The stock rose by more than 9% at the start of trading. At the listing ceremony, CEO Kim Min-seok celebrated by playing a traditional drum while the company’s Baby Shark mascot stood beside him.

SmartStudy was founded in 2010 with only three employees. According to Kim the first office was so small that the company struggled financially during its early months.

It later focused on creating simple, educational and interactive content for children. That was when the idea for Baby Shark began to take shape.

In 2022, the company changed its name to The Pinkfong Company inspired by its popular cartoon character, Pinkfong Fox.  Today it has more than 340 employees and offices in cities including Los Angeles, Tokyo and Shanghai.

The Baby Shark melody was inspired by an old American camp song from the 1970s. Pinkfong gave it a faster beat simple lyrics and easy dance moves that children could quickly learn.

The song did not become an instant hit.  However after its dance moves appeared in children’s programs across Southeast Asia social media users began sharing their own videos. The trend quickly spread around the world.

Baby Shark soon became a major source of income for the company.  Toys animated shows licensing deals and live performances helped turn the song into a much bigger entertainment brand.

The company also faced a copyright dispute in 2019 when an American composer accused it of copying his melody. Pinkfong argued that the song was based on a traditional folk tune. South Korea’s Supreme Court eventually ruled in the company’s favor removing a major legal concern ahead of its public listing.

Today Baby Shark still contributes around 25% of the company’s revenue.  However Pinkfong’s newer franchise, Bebefinn, has grown even faster and now accounts for more than 40% of revenue. The company says it is working on new characters films and digital content to reduce its dependence on one hit song.  It also plans to explore artificial intelligence and use audience data to create content that better matches children’s interests.

Many parents praise Pinkfong for making educational content fun and engaging while others feel some of its songs are too energetic. Still Baby Shark remains a familiar part of children’s birthday parties school events and family entertainment around the world.

Similar Posts

  • |

    How translation reconstructs global literature

    For generations, the international publishing world operated around a narrow geographic axis. Books written in dominant English-speaking hubs dominated bookstore displays worldwide. Stories crafted in regional languages across Asia, Africa, South America, and Eastern Europe struggled to secure international distribution. When works were translated, the process was often viewed as a purely mechanical service. A utilitarian act of converting words from one dictionary to another. Today, a seismic cultural shift is redefining global literature. Translation is finally recognized as a sophisticated, creative art form that acts as the lifeblood of global storytelling. Recent publishing trends and prestigious accolades, such as the International Booker Prize, highlight this remarkable transformation. In 2026, the prize made history by awarding its top honor to Taiwan Travelogue by Yáng Shuāng-zǐ, brilliantly translated from Taiwanese Mandarin into English by Lin King. This historic win marking the first time a Taiwanese Mandarin work secured the award highlighted a broader reality. Global audiences are hungrier than ever for diverse, culturally distinct narratives. Over the past decade, sales of translated fiction have surged dramatically, proving that readers no longer seek comfort solely in familiar local settings. At the center of this movement is a fundamental re-evaluation of the translator’s role. Far from being invisible ghostwriters, translators are cultural ambassadors and literary artists in their own right. Translating a novel is rarely a matter of word-for-word substitution. Every language carries unique rhythms, idioms, historical baggage, and untranslatable social nuances. When a translator approaches a text, they must reconstruct its tone, preserve its emotional core, and decide how to navigate cultural concepts that have no direct equivalent in the target language. They rewrite the story from the inside out, ensuring it resonates authentically with a brand-new audience without stripping away its original soul. This evolving respect for translation has sparked important industry changes, such as the widely supported movement to print translators’ names directly on book covers alongside the author’s. Independent publishers are leading the charge, taking bold risks on works translated from lesser-represented languages, including Kannada, Taiwanese, Bulgarian, and Arabic. Digital distribution platforms have further accelerated this trend, allowing indie books to cross oceans instantly. Ultimately, translation is what prevents global literature from becoming an echo chamber. It dismantles geographical gatekeeping, fosters empathy across political divides, and allows readers to step directly into the lived experiences of people half a world away. The delicate craft of translation and the global literary community ensure that stories are no longer limited to by borders of the language in which they were born.  

  • Sindh’s missing universe

    Since Ashura, the mothers of Sindh have been sitting in at Babarloi Bypass through suffocating heat and humidity, with one demand: return our missing and abducted children. For a mother, a child is her entire universe — and for years these women have lived in psychological anguish searching for theirs. Fazila Sarki of Thul vanished nearly seventeen years ago; her father named the local Wadero he says orchestrated it, yet she was never recovered. Priya Kumari of Sangrar is entering her fifth year missing — committees formed, updates promised, and still nothing, as if the earth or sky simply swallowed her. Sindh’s landlords and chieftains have built a parallel state, one that operates above the law. If not, why would fourteen children currently be missing, why would the soil be stained with young blood over trifles, why would mothers go blind from weeping and cemeteries keep expanding? Innocent young women are still declared Kari and honor-killed — denied even a ritual bath, shroud, or funeral prayer, sometimes dumped in rivers. The law exists on paper; hundreds of thousands of officials draw salaries and perks from public taxes to enforce it — yet ordinary people have no protection at any level. The papers are full of these stories daily. The law exists, but it is locked away in books. Are the hands meant to enforce it helpless, or simply indifferent? Sukkur Civil Hospital — the teaching hospital for Ghulam Muhammad Mahar Medical College, and once a lifeline stretching from Balochistan’s Sibi, Nasirabad, and Bhag Nari to Kandhkot-Kashmore, Shikarpur, and Ghotki — has sunk to the level of Shikarpur’s Rai Bahadur Udhodas Hospital. Department heads sit in name only; real control rests with a handful of favorites who have run these institutions into the ground. Road accidents are a daily occurrence on the highways, and while the Orthopaedic Department stays busy, its facilities inspire only regret. With Nasir Shah and veteran politician Khurshid Shah both present, this hospital ought to be a model for Northern Sindh — instead it is anything but. Law and order, and justice, are the pillars any civilized society rests on. Where they hold, life, property, and honor are protected, and social harmony follows. Where they fail, fear, distrust, and unrest take their place — and our own society is proof enough of that; little more needs saying. An educated person lifts not just himself but his society; where ignorance and social ills grow instead, it is education that has failed first. Healthcare here tells the same story: women give birth in Qingqi rickshaws, medicine is scarce, and families buy even a disposable syringe out of pocket — though the budget for it exists. Doctors draw government salaries while absent, some working in Qatar or Saudi Arabia, others running private clinics. A friend recently told me PPHI, on taking over a government health unit, found a stockpile of medicines for heart disease, diabetes, and stomach ailments — worth a fortune, and only months from expiry. What tyranny is greater than this: medicine sitting unused while the needy go without? It is nothing short of an atrocity against the public. Hunger, disease, unemployment, lawlessness, and ignorance have battered Sindh until its people’s capacity for critical thought is paralyzed. The state, along with conscious citizens, politicians, and the well-off, must turn to this crisis — urgently.

  • New image reveal Sun’s surface in amazing detail

    Looking directly at the Sun is impossible and capturing a clear image of it is even more difficult. However, new images of the star at the center of our solar system have been released showing its surface in extraordinary detail. The images were captured by the Inouye Solar Telescope located in the US state of Hawaii. It is considered the world’s most powerful solar telescope and is capable of observing the Sun in unprecedented detail. The telescope has captured images of the Sun before but these new photographs provide the most detailed views yet of the surface of our solar system’s star. A unique wing-like pattern can be seen across the Sun’s surface in the images. According to scientists, this pattern is associated with the Sun’s magnetic field which is moving in a wave-like manner due to hot gases. Closer look at Sun’s surface The images reveal processes occurring on the Sun’s surface that may help explain a decades-old mystery: why the Sun’s outer atmosphere known as the corona is millions of times hotter than its visible surface. Experts say these are the highest-resolution images of the Sun’s surface ever captured. In earlier observations, the telescope detected sand-like structures on the Sun’s surface making it appear as though grains of sand were being viewed under a microscope. Each of these structures was roughly the size of France in terms of area but the new images reveal much greater detail. The new photographs show a distinctive pattern on the Sun’s surface associated with rapidly moving plasma. Scientists have identified this pattern as Kelvin-Helmholtz instabilities (KHIs). Kelvin-Helmholtz instabilities have been observed on Earth during the formation of patterns in lakes, oceans and clouds. They have also been detected on Jupiter and Saturn but their presence on the Sun had not previously been confirmed. Why Sun’s magnetic activity matters? Solar activity particularly changes in the Sun’s magnetic fields can affect power grids, satellites, GPS positioning and global communications on Earth. These magnetic fields are generated by the Sun’s extremely hot plasma but scientists have not yet fully understood how they work. Experts know that these magnetic fields can trigger sudden releases of enormous amounts of heat but exactly why this happens remains unclear. The new images, however, provide clues that could help explain why the Sun’s visible surface has a temperature of around 6,000°C while its outer atmosphere can reach temperatures of millions of degrees Celsius.

  • The Population Debate: Curse or Opportunity?

    By Dr Naveeda Katper Different countries have different characteristics regarding population, geography, and natural resources that shape their economic growth. Economists use various indicators to measure development, and population is one of the most debated among them. A large population is often viewed as a hurdle to economic growth. However, every issue deserves to be examined from different angles. The question, “Is a large population a curse or a blessing?” cannot be answered with a simple yes or no. We need to move beyond the idea of population as a burden and understand the concept of the demographic dividend. What appears to be a curse can become a blessing when viewed through the right perspective and supported by the right policies. Research by the RAND Corporation and the World Bank has shown that countries with a growing working-age population can experience faster economic growth when supported by sound education, health, and employment policies. Whether a large population becomes an economic asset depends on governance and public policy. A growing population is not necessarily a curse because every additional mind brings new ideas, different perspectives, and fresh solutions to existing problems. One mind can accomplish one task, two minds can accomplish two, and millions of minds can achieve far more. That is the value of teamwork and collective human potential. Every individual possesses different skills, abilities, and talents that can contribute to national development. What many consider a burden may actually become a country’s greatest strength if those human resources are properly developed. This is the essence of the demographic dividend—the economic advantage that emerges when the working-age population becomes larger than the dependent population. Development economists describe this period as a “window of opportunity” rather than a guaranteed outcome. Highly populated countries can utilize their youthful population to strengthen their economies. After India, China, the United States, and Indonesia, Pakistan is the fifth most populous country in the world. This should be seen as an opportunity rather than a challenge because more than 65 percent of Pakistan’s population consists of young people. That gives the country a significant advantage. A demographic dividend can only be realized when the working-age population is educated, healthy, skilled, and productively employed. When more people are working and contributing to the economy, household savings increase, investment grows, government spending on dependents declines, and both economic output and per capita income improve. The World Bank has repeatedly emphasized that human capital—education, health, and skills—is one of the strongest drivers of long-term productivity and national income. The real challenge is identifying the policies required to achieve this dividend. A country can benefit only if it creates sufficient employment opportunities, provides quality education and skill development, ensures access to healthcare, encourages women to participate in the workforce, and maintains stable economic and public policies. When these conditions exist, the country enjoys faster economic growth, greater productivity, increased investment and savings, improved living standards, and stronger entrepreneurship and innovation. Economic growth becomes inevitable when people are hardworking, equipped with multiple skills from an early age, and capable of adapting to changing economic demands. Skilled and self-reliant citizens become the driving force of national development. Evidence from South Korea, Singapore, and Ireland shows that investment in education and skills transformed youthful populations into globally competitive economies. However, a demographic dividend can quickly become a demographic burden if employment opportunities and skills do not keep pace with population growth. The consequences may include rising unemployment, poverty, social unrest, and migration. Economists and demographers consistently argue that a demographic dividend is not automatic; it is an opportunity that must be earned through effective governance and strong institutions. Without adequate planning and investment, a large youth population can become a liability instead of an asset. The International Labour Organization has warned that persistent youth unemployment can reduce economic productivity and increase social instability. A dynamic economy capable of creating millions of formal-sector jobs each year is essential for absorbing a growing workforce. Human capital development should remain at the center of national policy. Strong educational systems, Technical and Vocational Education and Training (TVET), science, technology, engineering and mathematics (STEM), digital literacy, coding, digital finance, and technology-based curricula should be introduced from the early years of education. Equal opportunities for girls and women in education and employment are equally important. Pakistan also needs job creation, labour market reforms, export-led manufacturing, labour flexibility, investment in high-value industries such as technology, electronics, and specialized services, support for youth entrepreneurship and microfinance, and stronger healthcare infrastructure. UNESCO has consistently highlighted that technical and vocational education equips young people with practical skills that improve employability and economic resilience. Pakistan possesses one of the largest youth populations in the region, but this advantage can only be realized through greater investment in education, skills, and employment. In conclusion, population control alone is not a long-term solution to economic growth. Developing people’s abilities, expanding opportunities, and investing in human capital are far more effective. The experiences of countries such as Italy and Japan also demonstrate that declining populations and ageing societies create their own economic challenges. The real question is not how many people a country has, but how well it prepares its people to contribute to national development. Research across both developed and developing countries consistently concludes that people become an economic asset when governments invest in their education, health, productivity, and opportunities rather than viewing population solely as a number. The writer holds a PhD from Malaysia and writes on economic development, public policy, and demographic issues. She can be reached at naveedakatper11@gmail.com

  • |

    Kashmir is beyond a geographic location

    For centuries, Kashmir has occupied a singular space in the poetic imagination. It is a region defined by a paradox. On one hand, earthly paradise of pristine lakes, towering snow-capped peaks and crimson autumn chinars. On the opposite, centuries of political upheaval, exile and grief. In literature, Kashmir is beyond a geographic location. It is a metaphor for divine beauty, and a testament to human endurance. The poetic tradition of Kashmir took root in spiritual mysticism and poignant lyricism during the medieval period. In the 14th century, the mystic poet Lal Ded pioneered the Vakh: four-line spiritual verse couplets in the Kashmiri vernacular. Her poetry bridged Hinduism and Sufism. It’s essence was inner purity, liberation, and the transcendence of physical suffering. I searched for my Self until I grew weary, No one, I thought, could reach this hidden knowledge. I plunged into it, and there found the jar of nectar. Habba Khatoon was known as the Nightingale of Kashmir. The 16th-century peasant-turned-queen introduced the Lol: a short, melodic form of love lyric. Her husband, King Yousuf Shah Chak, was exiled by the Mughal Emperor Akbar. Then, her poetry transformed into immortal songs of separation and longing. The spring has come, but you have not returned; My heart bleeds like the red bloom of the pomegranate. During the Mughal and Persian era, Kashmir became synonymous with heavenly superiority. The iconic Persian couplet often attributed to Amir Khusrow or Mughal Emperor Jahangir summarized this adoration: Agar firdaus bar roo-e zameen ast, Hamin ast-o hamin ast-o hamin ast. (If there is a paradise on the face of the earth, it is this, it is this, it is this.) In the 20th century, Allama Iqbal, whose ancestors hailed from Kashmir, brought a nuanced perspective to this paradise. In works like Javid Nama, he celebrated Kashmir’s breath-taking landscape while lamenting the subjugation and suffering of its people. He reflected on the region’s immense dormant potential in Payam-e-Mashriq: ​Pani tere chashmon ka hai aab-e-hayat, Aur tere kohsar hain qasran-e-kibriya. ​The water of your natural springs is the elixir of life, And your mountain ranges are towering palaces of divine grandeur. Iqbal’s verse moved beyond aesthetic wonder, using poetry as a call to dignity, resilience, and self-realization for the Kashmiris. In modern poetry, Kashmir’s narrative shifted dramatically toward exile, memory, and war. No poet captured this transition more powerfully than Agha Shahid Ali (1949–2001). He wrote primarily in English while employing traditional Urdu ghazal forms. Ali gave voice to the tragedy of late 20th-century Kashmir. In his seminal collection, The Country Without a Post Office (1997), Kashmir becomes a landscape of ghost letters, curfews, and faded memories. I write on fallen leaves and floating petals, I write to you from a country without a post office. Ali’s verse knits together global literary influences from Mahmoud Darwish to James Merrill. His poetry creates a poignant eulogy for a lost homeland. Their memory is anything but green, an white-hot fire. They burn down Kashmir in my veins. From the ascetic reflections of Lal Ded to the haunting elegies of Agha Shahid Ali, poetry has served as Kashmir’s truest archive. A disputed land of changing maps, borders, and historical conflicts. It’s the poetry that preserves the living soul of the land. The verses anchor its beauty, its heartbreaks, and its unyielding hope. Kashmir remains forever intact. It is an eternal paradise written in ink, surviving through the memory and voices of its poets.  

  • The royal bloodlines that forged a Balkan powerhouse

    In the heart of the 14th century, a monumental fresco was rendered upon the walls of the Lesnovo Monastery in modern-day North Macedonia. It captured a defining moment in Balkan history. Emperor Stefan Uroš IV Dušan alongside his wife, Empress Helena of Bulgaria, and their young heir, Stefan Uroš V. This wall painting serves as a enduring testament far more than a decorative piece of sacred art. A masterfully orchestrated political union that reshaped the geopolitical landscape of medieval Europe. At the center of this historical narrative is a strategic marriage forged in 1332. The newly crowned Serbian King Stefan Dušan entered into a pivotal treaty with Tsar Ivan Alexander of Bulgaria. He seems desperate to employ peace after years of regional conflict. The cornerstone of this agreement was the marriage of Dušan to Ivan Alexander’s sister, Princess Helena (Elena). This union was far more than a ceremonial gesture. Helena proved to be an immensely influential empress consort whose royal Bulgarian lineage carried significant political weight. Her marriage to Dušan directly altered his formal imperial standing, allowing him to claim authority not only over the Serbs and Greeks, but over the Bulgarians as well. The couple later gave birth to Stefan Uroš V, an heir who embodied the consolidated royal houses of the region. Yet, the Bulgarian connections within the Serbian royal court ran much deeper than Dušan’s marriage alone. Dušan himself was bound to Bulgaria by blood through his mother, Queen Theodora Smilets. As the daughter of Tsar Smilets, who ruled the Second Bulgarian Empire from 1292 to 1298 AD, Theodora brought rich dynastic heritage into the Nemanjić house. Thus, when Dušan rose to power and eventually established the grand Serbian Empire, he did so as a monarch who was inherently a product of both Serbian and Bulgarian elite lineages. The fresco preserved in Lesnovo illuminates this intertwined destiny. Depicting the imperial family dressed in rich, jewel-encrusted Byzantine-style robes, it reflects an era when diplomatic ties, shared heritage, and strategic royal marriages could unite rival realms under a single, dominant imperial banner. Today, these historical records and vibrant monastery paintings remind us that the borders of the medieval Balkans were constantly reshaped not just on the battlefield, but through the formidable power of dynastic unity.  

Leave a Reply

Your email address will not be published. Required fields are marked *