Shakira and Burna Boy’s Dae Dae breaks streaming records
Shakira and Burna Boy’s global hit Dae Dae is enjoying unprecedented success after the pair delivered a show-stopping performance during the first-ever halftime show at the FIFA World Cup 2026 final.
The landmark performance, held during the tournament’s championship match on July 19, attracted millions of viewers from around the world and immediately translated into a major increase in streaming numbers across leading music platforms. The historic halftime show marked a new chapter for the FIFA World Cup, introducing an entertainment format that has long been associated with other major sporting events.
According to the latest streaming figures, Dae Dae recorded the highest single-day streaming total of its career following the performance. On July 20, the song received approximately 2.2 million official on-demand streams in the United States, setting a new personal record for the collaboration.
The impressive total represented a 65 percent increase compared to the day before the World Cup final. It also reflected an 84 percent rise over the day following the tournament’s opening ceremony, highlighting the enormous impact of the halftime performance on the song’s popularity.
Music industry experts have long observed that performances during globally watched sporting events often lead to significant increases in streaming, digital downloads, and chart rankings. With hundreds of millions of football fans tuning in to watch the World Cup final, the halftime show provided an ideal platform for artists to introduce their music to new audiences while reconnecting with existing fans.
The success of Dae Dae extended beyond streaming platforms. The track also climbed into the Top 20 of Spotify and Apple Music’s real-time charts, further demonstrating its growing international appeal. The song quickly became one of the most talked-about musical moments of the tournament, with fans continuing to stream it in the days following the final.
The World Cup halftime show also benefited several other artists. Justin Bieber’s Everything Hallelujah experienced a remarkable boost, with official U.S. streams increasing by 161 percent to around 268,000. Meanwhile, global K-pop sensation BTS saw renewed interest in its hit song Dynamite, which recorded a 74 percent increase in streaming, reaching approximately 312,000 official plays in the United States.
Despite those strong gains, Dae Dae emerged as the tournament’s biggest musical success story. Its continued rise across multiple streaming services reflected the widespread attention generated by Shakira and Burna Boy’s energetic live performance, which received praise from fans on social media.
The song’s commercial momentum also translated into chart success. Dae Dae climbed to a new career-high position on the Billboard Hot 100, reaching No. 42. Although it narrowly missed breaking into the Top 40, the latest ranking marked another major achievement for the track and highlighted its growing popularity in the competitive U.S. music market.
Meanwhile, the World Cup also helped revive interest in older songs linked to the tournament. British rock band Oasis saw its iconic anthem Wonderwall enjoy renewed popularity after becoming closely associated with England’s World Cup journey, proving once again that football’s biggest stage can influence music trends as much as sporting history.
