Netflix traps man in billboard to promote new horror film
Netflix has gone with an unconventional approach to promote its upcoming horror film, The Last House. The streaming giant transformed a regular billboard into a live psychological stunt above Hollywood traffic.
The bizarre campaign involves a man hired by Netflix, who is now “living” inside a small room built into the billboard structure itself. Footage circulating widely on social media shows him going about everyday routines like reading and stretching in full public view.
Commuters and passersby along Sunset Boulevard can watch him throughout the day. Unable to speak directly to the crowd below, the performer communicates using a whiteboard instead.
The billboard itself is designed to resemble a vine-covered house, complete with a front door, drainage pipe and chimney. Beneath a window, an ominous message reads: how long can you survive?
According to Netflix, the man will remain inside the structure from August 6 through August 8. The company described the stunt as an eerie echo of the film’s central storyline.
In an official post, Netflix explained that the performer would try to carry on as normally as possible inside the enclosed space. His interactions with the public, they said, deliberately mirror the trapped predicament faced by the film’s characters.
The Last House is a Netflix-presented horror thriller starring Greta Lee and Wagner Moura as parents Ann and Jason. The film also features Riley Chung and Noah Alexander Sosnowski as their children, Ruth and Graham.
The story follows a family who find themselves trapped inside their own home, with a sinister threat lurking somewhere within its walls. The unconventional marketing push appears designed to build intrigue ahead of the film’s streaming debut.
The Last House officially premiered on Netflix on August 7, giving audiences their first chance to see how the trapped-family concept plays out on screen.
