Gluten-Free’s Next Chapter: From Dietary Necessity to Built-Trust Innovation
Gluten-free products have moved well beyond the “alternative diet” aisle. What began as a necessity for people with celiac disease and gluten sensitivities has evolved into a mainstream category shaped by lifestyle choices, clean-label expectations, and retail innovation. For brands and operators, the real story is not gluten avoidance-it’s trust. Consumers now scrutinize ingredient transparency, …
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